NEWS | Round-up

GD HA announces ‘six-fi gure’ investment in Stoves brand

GLEN DIMPLEX Home Appli- ances (GDHA) has announced a “signifi cant investment” in its British cooking brand Stoves, with a programme of advertising and marketing through out 2019 costing a “six-fi gure” sum. GDHA, which is in the middle of a three-year turnaround plan, said the digital marketing and print advertising campaign to promote its fl agship Stoves brand would focus on national news supplements and home and lifestyle magazines. To support the investment, GDHA Stoves

said would continue to

partner with cookery theatre provider Chefs on Stage, which will see its appliances used in more than 60 regional food events around the UK. The Stoves-branded stages will

feature live cookery demonstrations from some of the UK’s best-known celebrity chefs and bakers, including

James Martin, John Torode, Mary Berry, Brian Turner and the 2016 Great British Bake-Off champion Candice Brown.

Stoves also sponsored The Hairy Bikers’ successful 36-date 2019 UK tour and has also supplied appliances to Tart, London’s only tart-based bakery and coffee shop, for use in its workshops and cookery classes. Jane Rylands, head of marketing

communications at Stoves, said: “Stoves is an important brand for us and next year marks its centenary. “We wanted to increase the profi le of the brand among consumers to support our retailers and we believe our partnerships with Chefs on Stage and The Hairy Bikers, plus our cash- back offer and Elite Retailers scheme, will ensure the popularity of the brand continues to develop in line with our

Prue Leith cuts the ribbon at Omega’s training academy

OMEGA HAS fl ung open the doors of a new national training academy based at its Yorkshire headquarters, with celebrity chef and Great British Bake Off judge Prue Leith offi cially cutting the ribbon. Andrew North,

retail sales and

marketing director at Omega (pictured with Prue Leith), said the new centre will provide training for hundreds of its customers in the fi rst year, as well as enhancing and upgrading its own internal training programme. “We are committed to providing

fi rst-class support to all our retailers and merchants and this is a hands-on and engaging way of doing it. All our customers will benefi t massively from our academy,” he said. Omega said the new centre will offer bespoke courses in areas including kitchen planning and design, product knowledge, marketing, sales and customer service skills. It will also provide high-quality meeting facilities for its customers to host their own national and regional meetings with access to factory tours and Omega’s showrooms. “Our training facility will help Omega engage with its customers and build loyalty to drive sales. It will increase productivity and deliver a high-quality approach to training while making

12 ambitious growth plans.”

Mark Davison joined GDHA as managing director in December 2017 from Aga Rangemaster, where he was sales and marketing director. He told kbbreview in a frank interview last June that Stoves, which is made in Preston, would be the focus of ambitious growth plans and admitted he wanted to take market leadership from his former employer.

Häfele names date for Studio Partner Awards

factory visits more engaging and interactive,” North added.

The academy was the brainchild of the kitchen furniture company’s owner and founder Sir Bob Murray, who is the chair of sports charity Foundation of Light and Chancellor of Leeds Beckett University. “We have created an exceptional facility on-site with a tailor-made curriculum designed around the UK kitchen market to support our consumers, which will provide specialist and unique training to drive business,” he said.

Sir Bob added: “We were delighted that Prue Leith agreed to open the Omega academy. Prue still takes a close interest in the company and comes back to visit us when she can. She was very impressed with what we are aiming to achieve.” Mel Armsby of Holme Design, with showrooms in Bedale and Northallerton, was one of Omega’s fi rst

retail customers to visit the

academy. She said: “Access to this type of specialist training as well as Omega’s unique facilities will defi nitely be a great benefi t for us.”

kbbreview · June 2019

THE FIFTH annual Häfele Studio Partner Awards will be held at Scotland’s Gleneagles Hotel on June 27. The fi ttings and hardware specialist will celebrate the achievements of its 200 Häfele Studio Partners, which are made up of independent KBB showrooms across the UK. Robyn Berry, marketing manager at Häfele, said: “Here at Häfele, we are passionate about combining top-quality products with outstanding customer service and we hand-pick our Studio Partners based on their shared commitment to these values. “Deciding the fi nal shortlists hasn’t been an easy task. Congratulations to all those who made the selection.” The six award categories are best customer service, best use of digital media, kitchen design of the year, best showroom experience, studio partner of the year, and best success story. The full shortlist can be found on Häfele’s website.

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