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Hettich | ADVERTISEMENT FEATURE


Megatrends shape the fittings landscape


Hettich’s AvanTech YOU launched at Interzum 2019


marketing manager Colin Patterson. “Based on a common platform, AvanTech YOU allows brands to differentiate themselves from their competitors, and customers to put a personal stamp on their interiors. Fitted furniture is usually a discretionary purchase, so details are incredibly important to secure the sale. That fittings and internal features should perform is a given. To impress a customer, they need to look the part, too, and not be offered as a one-look-fits-all package.” Also prominent at Interzum from Hettich were


Trends might be created in Milan, Paris, London or New York, but it’s megatrends that interest Hettich, and these originate from wider society. The company’s Interzum show highlights were tuned to these undercurrents behind contemporary taste


A


t Interzum 2019, in Cologne, Hettich made customisation the central theme of its participation in the show. Function remains


central to Hettich’s success, but aesthetics have for many years been gaining prominence in line with the emerging megatrend of individuality. Hettich showcased exclusive product solutions and overall concepts for practical convenience, design and storage space that make customisability the standard for kitchens, bedrooms and bathrooms.


AvanTech YOU – launched at Interzum A clear expression of this theme is AvanTech YOU, which was launched at the show. Design flexibility touches every conceivable aspect of this drawer system. There are five drawer heights, numerous widths, three colours for the drawer and its internal organisation (silver, anthracite and white) and two runner system options (Actro or Quadro) on a single


June 2019 · kbbreview


drilling pattern with up to 70kg load capacity, to suit different applications and market segments. And that’s just the start. Add in the option of Push to Open Silent, customisable internal drawer fronts (in terms of height and material), and individual drawer side printing with the facility for a branding clip, and you have a drawer system with infinite possibilities to add value.


The practical benefits that you would expect have all been thought of, such as the fact that no routing of the bottom panel is necessary. Manufacturers can choose screw-fitting the bottom panel or using clamps with the no-catch assembly. Rear panel corner connectors for wooden rear panels are no longer required.


Culture of individualisation “Flexible manufacturing is the key to the spreading culture of individualisation,” says Hettich UK


Hettich is a family business which dates back more than 125 years and is today a global concern with turnover exceeding one billion Euros and more than 6,000 employees. Since 1988, Hettich has also built a very strong reputation in this country for service, quality and innovation. Its showroom in Salford is a focal point in the UK for kitchen, bedroom and bathroom furniture innovation in form and function.


hettich.com/uk 19


the remodelled TopLine M, TopLine L, TopLine L+ and TopLine XL – the easy-to-use, easy-to-fit, flexible solutions for sliding doors that lend themselves to a harmonious overall appearance. All offer an even faster, smoother running action, fewer visible components and, in line with Hettich’s clear strategy of individualisation, more decorative choices.


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