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DISTRIBUTOR PROFILE | IDS


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Bushboard Options worktops


factories and eating exotic food, but that is the price that he has had to pay to make sure that his customers are receiving the very best products.


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1. Calacatta Marble in Polar White from Formica's Aria range 2. IDS’s Fenix NTM0724 Grigio Bromo FW05 hob panel


In the early days of IDS, people said to Bagshaw that he would never be able to deal with China because they assumed that it would be diffi cult for a western country to form relationships with them. However, with a determination to prove the naysayers wrong, Bagshaw has built those relationships. “We have fantastic respect for each other, and we have built those close relationships in China and the UK. I am quite proud that we have broken down barriers by spending time with people, explaining our side, socialising as well as sitting in the boardroom. “There is a trust with us. People say that you can’t form


relationships nowadays, but if you shake someone’s hand and say what you are going to do – then you form respect with your trading partner.”


Bagshaw and IDS have spent two decades building


relationships with suppliers and that extends to their retailers too. IDS works with retailers to build and maintain a partnership. And so as to serve its customers to the best of its ability, investing in and developing the company has become standard practice for IDS – as typical as driving into the offi ce every day. It is just how they operate.


The company is celebrating its 20th anniversary this year


Our philosophy is to grow by helping our customers grow. This is deep-rooted into the culture of the business


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and over that short space of time it has become the largest surface distributor. So let’s do a quick-fi re round-up of all the investments over the past 12 months: website and IT upgrades, showroom development, training, welfare facilities in the depots and expanding its vehicle fl eet. One signifi cant change is the new printing facility, which has seen nearly a million pounds of investment. The result for retailers is that IDS can produce customisable POS for its showroom partners. Never a year goes by without IDS making some new investment in its business. Bagshaw says: “We are doing what we always have been doing. It is business as usual.”


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In terms of products, there are vast ranges of fl ooring, worktops, solid surfaces, wall panelling, as well as sinks and taps – all in a broad framework of ‘good, better and best’. This not only gives customers options for up-selling, but can also mean that IDS is a one-stop-shop for all their requirements. And to make sure they get what they need when they need it, IDS provides 24 to 48-hour delivery across all products. There are more than 12,000 products so even the most


specifi c and quirky requests can be met. Wood-effect? Check. Marble-effect? Check. Lime green laminate surface? Check. Shower wall with a costal scene with boats? Check. Over the past 20 years, IDS has introduced a variety of new concepts and technologies, and despite the usual assumption that people stick with what they know, the company has seen more retailers embrace new products. For example, the yearly survey that sister company Ideal Bathrooms runs found that the number of retailers who offer wall panelling has gone up from 40% to 80% in the past year. With a nationwide distribution network of 13 branches, two


rail warehouses and a 90,000sq ft central distribution centre at Nuneaton, you could be fooled into thinking that this massive


„ kbbreview · June 2019


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