Pulse
SPORTS BETTING BETITRIGHT
From a bookmaker’s perspective, if you can
increase revenues by four per cent in a specific market as a
result of the coverage we can offer across more than 100 leagues and over 25 markets offers a massive opportunity for growth.
high growth. Te bookmakers who have and are moving into esports can capture a nascent audience for whom betting is new. Te range of offerings from bookmakers is currently quite limited so they can both capture and grow from within.
2) Te data is even more granular than football. When you have that level of data you can collect and apply to both predictive and descriptive models, that gives a massive opportunity to offer a broad range of markets you can provide pricing for if you are a bookmaker or, in our case, bet prompt offerings for.
Currently, we are getting a track record with bookmakers for our football product and showing it works in a mature market. We want to demonstrate how the bet prompt product enhances engagement across different bookmakers.
For example, the level of interaction with bet P90 WIRE / PULSE / INSIGHT / REPORTS
prompt has increased month on month by a total of 450 per cent across the period. Across the same time span, there has been an average increase of four per cent of bet stake size with users that interact with the bet prompt product.
From a bookmaker’s perspective, if you can increase revenues by four per cent in a specific market as a result of the coverage we can offer across more than 100 leagues and over 25 markets offers a massive opportunity for growth.
If this is demonstrable in a mature market, translating the product across to an esports sector where the breadth of knowledge is lesser than football but has a higher growth in the level of engagement, you have got the opportunity for that four per cent to turn into a significantly bigger number.
What are the challenges creating an in-play accumulator?
Te desire and demand for Saturday afternoon accumulators is all pre-play whereas we know
the market has gone in-play in terms of both demand and level of engagement. We have the capability to create the next market leader in in-play accumulators. Mainly, the dataset required to bring together a bet recommendation is the challenge.
Pre-match, bookmakers have time to do one of two things - make their own recommendations where they pick a few single markets and put it together or look at which markets are being bet on most as singles and pull them together. With in-play, this is much more difficult as they don’t have time to do it.
Tis is why our in-play bet prompt offering has picked up such traction just for its singles options because when Crystal Palace do take the lead against Arsenal, the user doesn’t have time or inclination to look at the last time Palace took the lead against a team in the top four and the different betting market outcomes from that. What they want is the information at their fingertips.
Has in-play betting growth reached its peak?
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