“Norway continues to protect its
monopoly and has in fact doubled down over its right to be the sole operator of a number of non
lottery products. The government has no plans to end the
lottery control over gaming as, according to Culture Minister Linda Hofstad Helleland, the
monopoly is the best way to protect
players and curb gambling addiction. The monopoly looks set to continue. In April 2019 Norsk Tipping launched a tender process to select a solution for its sports betting
platform for the next five years” Norway
operations in 2001. In 2002, changes to the lottery act enabled Svenska Spel to embrace digital platforms with instant scratch cards games and bingo online whilst the Swedish Horse Racing Totalisator Board (ATG) could also offer its services online. Private operators were limited to operating slots in restaurants.
Today, Svenska Spel’s gaming business is divided into three separate business areas. Te largest revenue sector is Tur (number games and lotteries). Sports and casino has a 25 per cent
P32 WIRE / PULSE / INSIGHT / REPORTS
GGR share and includes both land- based and online sports games and casino games with main sports betting group, Oddset (a collective name for games such as Machen, Mixen, Challenge), and football games via Stryktipset, Europatipset, Maltipset and Topptipset. Casino games such as online poker, online casino and bingo were launched in January 2019.
Te Casino Cosmopol still has the exclusive right to operate casino games in Sweden via three casinos. Meanwhile, lottery run Vegas VLTs
is the only slot game permitted and there are over are currently 4,750 Vegas VLTs in restaurants and bingo halls.
Te market is still dominated by Svenska Spel but there has been a significant liberalisation of the market. In August 2018, the Swedish Gambling Authority began to accept licence applications for a new law which went into effect in January 2019 covering new tax rates and new licences for the online sector. Te law gave the state continued control over the land based
casinos, the large lotteries and slots outside of casinos (via Svenska Spel), but the online sports betting market, online casinos, online bingo and other products such as virtual sports were opened up to those who were given a licence.
NORWAY
Te Norwegian market is dominated by two state owned companies, Norsk Tipping and Norsk Rikstoto, which have a national monopoly between them, operating gambling and horse
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