One thing we’ve learnt since


setting up is the importance of having a full deck of sports.


The football season in the UK runs from August to May, but


what are you offering between June and August? Customers want to see the big boxing fights, the Masters etc.


Originally, we only offered pre- match and singles strictly on football. Now we have 18 different sports that work in


slightly different ways, be that how they are traded or using alternate feeds.


P86 WIRE / PULSE / INSIGHT / REPORTS


determine how expensive it is, but we want to give customers a good deal.


One thing we’ve learnt since setting up is the importance of having a full deck of sports. Te football season in the UK runs from August to May, but what are you offering between June and August? Customers want to see the big boxing fights, the Masters etc. Originally, we only offered pre-match and singles strictly on football. Now we have 18 different sports that work in slightly different ways, be that how they are traded or using alternate feeds.


Of course, we pay for our tech team to manage the product, but once you get over a certain hurdle it’s just a scale game to leverage upon it.


Tools such as bet builders and micro betting are now a mainstay of sportsbooks. How is engagement evolving and value being built into the product experience?


We take the best of breed from external products, bring them into our app, display them to the customer in the way they would like, and listen to what they are saying. Te great thing about having your own technology is that you can pivot towards these things and are not hold up by a third-party roadmap, back of the queue or paying huge fees to be at the front.


We couldn’t just build ’normal’ cash out as it would be a little dull and isn’t what kwiff are about. We are willing to iterate on popular features which have emerged over recent years whether they are designed to make money or for retention purposes. We then built a Supercharge cash-out which required new algorithms to be built. In the future we will create something like Bet Builder with our own spin.


How is kwiff looking at bettors’ behavioural patterns to find new ways of engaging its audience?


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