September 2025 Continued from previous page


the line, in the warehouse, and at every touchpoint in between. It’s a smarter, faster, and more scalable approach tailored to the realities of modern electronics manufacturing in Mexico.”


Unique Challenges One of the most unique


aspects of the Mexican market is its strong reliance on peer refer- ences. Customers often want to see a solution already running in a nearby facility before seriously considering it for their own. In many cases, they even prefer to test the equipment within their own operations before making a final decision. This cautious, proof-based approach is deeply rooted in trust and practicality. Another factor that sets


Mexico apart is how return on investment (ROI) is evaluated. Due to comparatively lower labor costs, traditional ROI mod- els based on headcount reduc- tion don’t always resonate. Instead, decisions are often made through a more qualita- tive evaluation of efficiency, reli- ability, and long-term process improvements. As a result, the sales cycle can be longer and more resource-intensive. Traditional storage solu-


tions such as wire or tubular racks introduce operational inef- ficiencies. These systems often require machine operators to manually search for the correct reels, leading to stress and delays — particularly when machines are close to running out of material. This risk of line stoppage can significantly im - pact productivity and output. To address this challenge,


Inovaxe’s smart racks equipped with pick-to-light technology were introduced more than 20 years ago. These systems guide opera- tors directly to the correct part, reducing search time and the like- lihood of human error. The result is a more streamlined, reliable replenishment process that sup- ports continuous production. The company’s integrated


min/max inventory control soft- ware further enhances this solu- tion. The software continuously monitors inventory levels within the line-side smart rack storage units and communicates real- time consumption data to either the local or central warehouse. This proactive replenishment mechanism ensures that materi- als are restocked well before depletion, maintaining an unin- terrupted supply chain at the point of use.


Strategic Partnerships “Our CEO and founder Ben


Khoshnood envisioned a strategic partnership model that includes pick-and-place equipment manu- facturers as channel partners,” says Gonzalez. “His rationale was


 


www.us - tech.com Inovaxe Boosts Productivity...


clear: machine operators experi- ence immediate benefits when Inovaxe racks are integrated into their systems. As a result, promot- ing a joint solution led by the placement machine manufacturer creates a compelling and logical value proposition.” In addition to Inovaxe’s


OEM partnerships, it works closely with Repstronics, a high- ly capable and respected manu- facturer’s representative firm. Beyond sales and representa- tion, Repstronics also provides technical support and process expertise. In the rare instance


that Inovaxe equipment or soft- ware requires service, they serve as the first line of contact, ensur- ing prompt and knowledgeable


Inovaxe’s smart rack technology streamlines material flow and ensures that the right components


are always in the right place at the right time.


assistance. A key factor in their success


is the operation of three demon- stration and training centers


strategically located across Mexico. Through the partner- ship, Inovaxe equipment is installed at these facilities. “Inovaxe is the market


leader in Mexico for distributed inventory smart storage solu- tions. Unlike companies that offer only single-point storage systems, our approach delivers a complete, scalable, and intelli- gent logistics solution,” says Gonzalez. “As manufacturers continue to recognize the limita- tions of centralized, slow storage systems, we anticipate our mar-


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Page 67


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