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Respond to Imitation by Investing in Innovation Continued from previous page
the control of the material’s temperature in combination with an automatic cooling pro- gram or the mixing under vacuum make the new SMART DAC series capable of mixing the unmixable,” says Boccola. What sets the Hauschild SpeedMixer®
apart are its quality, reliability and longevi- ty, which together offer repeatability. The mixers usually require minimal maintenance and achieve the same results with high pre- cision. In most R&D processes, if the mixing
machine is changed, the results will also change. This is why in the U.S., the Hauschild SpeedMixer® is considered a preci- sion tool. It took the company almost 50
Hauschild’s production floor in Hamm, Germany.
years of research and investment to reach the actual quality level.
October, 2022 According to Hauschild, it all started at
the end of 2019 when FlackTek suddenly announced a reduction of their orders up to 70 percent. This came as a surprise, com- pletely out of the blue after more than twen- ty years of collaboration. Something was not right. After a few
months of negotiations, the companies termi- nated the relationship. A few days later, Hauschild found out that FlackTek had developed a copy of its machines and was calling it “SpeedMixer.” Hauschild felt that there was no choice
but to file suit against FlackTek. Later the company also discovered that FlackTek was selling competitive equipment at least since August 2019. More over, in January 2020 FlackTek signed a distributorship agreement with a new partner to sell competitive equipment in Europe too. All this in clear violation of
the contract still in force between Hauschild and Flack Tek that was terminated in May 2020. Re cently, Hauschild also found machines it produced in 2019 and sold by FlackTek with counterfeited labels indicating 2020 and 2022 as the year of production. The Chinese affiliate of
FlackTek applied for the trade- mark HAUSCHILD SPEEDMIX- ER in China. The U.K. affiliate is displaying Hauschild’s devices on its website saying that they are discontinued. Hauschild filed criminal charges in Spain versus FlackTek and its Spanish and U.K. affiliates for diverting to them purchase orders that were supposed to be for Hauschild.
New U.S. Affiliate The last two years were very
difficult, owing to the pandemic and its travel restrictions. Haus - child also had to face a loss of more than 50 percent due to the inci- dent with FlackTek. Despite this, through a close family friend, the company was able to set up Hauschild SpeedMixer, Inc., in the United States originally located in Dallas and now settled in Detroit. Davide Davi, CEO of Haus -
child SpeedMixer, Inc., immedi- ately started reaching out to U.S. customers to inform them about the difference between the origi- nal Speed Mixer and the imita- tions. Davi and his team offer full support and can deliver all types of spare parts, accessories, and technical assistance. Hauschild is determined to
continue the development and improvement process that began almost a half century ago. While imitations may come and go, the technical expertise and core val- ues that gave rise to the original Hauschild SpeedMixer are built to last.
Contact: Hauschild GmbH
& Co KG, Waterkamp 1, 59075 Hamm, Germany % +49-2381-48205-0 E-mail:
m.boccola@hauschild-speedmix-
er.com Web:
www.hauschild-
speedmixer.com r
See at SMTAI, Booth 920
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