July, 2020

Page 19 Agile Industry 4.0 Software for the Modern Factory Continued from previous page

in the region and political climate has vastly improved over the past decade and many of the concerns of the past have been eliminated. Critical Manufacturing has part-

nered with SMarTsol, a leading manu- facturing representative in the region. One major strategic focus is to use reps in key territories. The depth of re- lationships that these reps have with their customer base is something that would be very difficult to develop with a direct sales force. By partnering with some of the best reps in North Ameri- ca with extremely strong line cards, the company’s exposure to individuals within its target customer base is greatly enhanced.

Aiding Essential Services While many companies and in-

dustries have been devastated by the effects of the current global coron- avirus crisis, Critical Manufacturing has kept busy over the past few months. This is due to its role in helping manufacturers better re- spond to changes in demand. The industries the company

serves, such as electronics assembly, semiconductor and medical, have all played major roles in helping govern- ment and front-line agencies respond to the crisis by efficiently ramping up production of life-saving components and medical supplies to treat pa- tients. Critical Manufacturing’s med- ical device customers are some of the most recognized names in the indus- try and are on the front lines supply- ing necessary products. Most of us have never seen a situ-

ation like this in our lifetimes. The complete disruption of business as usual has resulted in many unique ap- plications and caused many of us to re- think the way we go about our busi- ness and personal lives. The ways in which we go about creating and main- taining relationships with customers, associates and coworkers have had to evolve in a very short period of time. Fortunately, Critical Manufac-

turing’s business model is rather friendly to remote technologies. The use of Microsoft Teams, GoToMeet- ing and Skype-like systems has been very beneficial, as the company in-

teracts with its customers, prospects, employees, and partners. Over the last few months, the company went to a 100-percent work-from-home model. It has been able to grow rev- enues at record levels, while main- taining its tight-knit culture. Most importantly, the company

has been very successful at keeping its current implementation projects going to plan, with much of the work being done by service and engineer- ing teams remotely. This is a direct result of providing a modern MES platform with a unique implementa- tion methodology. Critical Manufacturing’s goal has

always been about innovation. Since the company was founded, it has rein-

vented the capabilities, expectations and definition of what an MES should do, can do and what the technology means to manufacturers around the world in many different industries.

Mexico is a logical reshoring location. The

stability in the region and political climate has vastly improved over the past decade.

The company is pushing the lim-

its of existing technologies and has been inventing and envisioning new methods of managing data, creating

an environment conducive to artifi- cial intelligence and machine learn- ing, and reimagining everything from life on the manufacturing floor to the utilization of advanced data analytics for operating a successful manufacturing corporation in the 21st century. There is a wide range of exciting

projects and technologies on the hori- zon and Critical Manufacturing is making great efforts to share them with the industry. Contact: Critical Manufacturing,

Inc., 9901 Brodie Lane, Suite 160-240, Austin, TX 78748 % 512-291-0068 E-mail: Web: r

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