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HR FOCUS


CORPORATE CARE


Balancing work and family life is never easy, particularly when care arrangements fall through. Ben Black, Director of My Family Care, explains why emergency care extends beyond children and how flexible employers can help ease the burden.


Emergency care is a term that will strike fear into most working parents. But backup care in the UK isn’t just about last-minute nannies coming to the rescue. It's also about future care breakdowns which can be equally stressful – think of the working dad who is told his son’s nursery is closing a week next Tuesday. And it’s no longer just about parents. It’s equally important to support the employee who has an elderly parent to worry about.


58 | TOMORROW’S FM


THE ‘FAMILY-FRIENDLY’ AGENDA Family-friendly in itself isn’t always a useful term. Why should businesses care about being family-friendly? Well, various reasons including gender diversity, female leadership and the demographic pressures of an ageing workforce. But, most importantly, family-friendly has become important because flexible working is now a commercial reality. People can and do work flexibly, and the people who have benefitted most from agile work patterns are


those with young children or elderly parents to consider. Suddenly, it’s possible to combine career and family. An employer that finds cheap and effective ways to support working parents ends up with a happier and more productive workforce. That’s where backup care comes in.


If you have children, then your childcare arrangements will break down – nine times a year on average. Your nanny will be ill. Your child will have conjunctivitis and won’t be able to attend nursery. Or,


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