FEATURE
natural carers and this is our time to excel. It’s a great opportunity.”
With that comment in mind, it’s interesting to see where family life fits into the world of a woman at the top. She candidly admits that the early morning school run is no longer part of her routine – she’s at her desk by 7am most mornings, and often trips into the office from her home in Twickenham before her three children rise on a Sunday morning. Dinner time is “quality time” though, and Ward ensures she’s home in time for the family meal at least four nights a week.
But sacrifice is all part and parcel of striving for success. “I used to get a big guilt complex about it,” she says of spending less time with her children. “But it has always been that the most successful men have been weekend dads, doing what they had to to run a successful business, before kissing their kids goodnight.”
Of course, life in the Ward household is certainly quieter when she’s not there. After all, this is the mum who picked her son up from school on his 13th birthday, honking the horn of a car overflowing with helium balloons.
But while she might be out of the door long before the alarm clocks ring at home, she sees her current calling as waking the sleeping heads at Macro. “The team here is extraordinary, but I feel as though I’ve been like an alarm clock for them. By the time Peter left, I think Macro had become too serious. We need energy and drive in the company and I think that had been lost. Everyone’s awake and alive now, and they’re more vibrant. They see opportunity and I’m having a lot of fun. It’s a really exciting, young team that is chomping at the bit to get out there. They had the ideas and the expertise. They just needed waking up.”
A month in, the team at Macro is getting used to the Ward approach - her PA mentions the need to be ‘emotionally readied’ for her 9am briefings - and Ward’s own Macro Impact is clearly in full effect, with little sign of the snooze button being pressed any time soon.
16 | TOMORROW’S FM
twitter.com/TomorrowsFM WOMEN WERE BORN
NATURAL CARERS AND THIS IS OUR TIME TO EXCEL.
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