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HOW TO BE IRREPLACEABLE


What does it take to become indispensible? Cleaning industry expert Robert Kravitz investigates. How to be irreplaceable


What does it take to become indispensible? Cleaning industry expert Robert Kravitz


investigates. When I was in the cleaning business many years ago, cleaning companies in North America were often viewed as ‘commodities’. By this I mean there were scores of cleaning companies and building managers who figured they were all roughly the same.


www.tomorrowscleaning.com


This is one reason they often chose cleaning contractors based on price, and little else. For years, I would hear building managers say the following: “cleaning companies invariably start out good, but over time, that disappears.” In other words, they thought all cleaning companies were the same.


So, it was interesting for me to hear about a cleaning contractor that


certainly is not a commodity. In fact, some of their customers have referred to them as ‘irreplaceable’. They provide, according to their customers, top-notch service from day one and it stays that way.


Wondering how this cleaning company has managed to become irreplaceable, I decided to do a little investigating. My search started by identifying the players:


CONTRACT CLEANING | 55


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