Image is everything Delia Cannings explains why your image is the way forward for a prosperous future.
Many successful organisations are represented by the service they provide and the image they portray to their customers – along with the potential
client base they encounter on a daily basis. Corporate identity signifies a united body striving for the same aims and objectives.
We remember more of what we see as opposed to what we hear, so to observe a smartly turned out operator has a much greater impact on us than hearing about the same smartly turned out operator.
We must present a united corporate image in the following areas: • Uniforms and equipment • Communications • Personal/environmental hygiene • Care, use and storage of equipment • Storage/disposal areas • Quality control • Training
Reputable organisations will have a dedicated focus on image and robust policies, which embrace marketing opportunities through key requirements such as communications, staff uniforms, equipment and storage facilities.
Let’s look at a few of the attributes which could enhance a company’s profile and reputation. To promote an effective corporate image and ensure compliance is consistent, company uniforms and work wear:
• Should be selected carefully, acknowledging that one style does not suit all.
• Should embrace modern features and styling using fabrics, which boost hygienic requirements, which are designed to look attractive.
• Should be supplied in sufficient quantities to enable a wash and wear practice.
• Must be available in the correct size to support comfort and avoid damage.
• Should depict the company brand logo, and possibly colour scheme to increase marketing opportunities.
• Staff badges should be encouraged. • Provision must be made for the storage of uniforms since it is regarded as poor practice for operators to travel to and from the place of work wearing their uniform. This practice also contravenes health and hygiene best practice recommendations.
Corporate image Many organisations will provide a laundering and/or repair service, since dishevelled operators wearing uniforms which may have buttons missing, tears, splits or just hems which need attention, do not reflect a professional or appropriate corporate image.
The manual and electrical equipment used for cleansing is a pivotal factor in the impression created to the public.
Crucial in creating the correct image are the condition of the equipment and its fit for purpose attributes including latest technology, colour coding, manoeuvrability and the ease in which the operator demonstrates efficient and effective cleaning.
Combine this with embracing the latest technology in manual cleaning equipment, in the appropriate colour, ensuring equipment is thoroughly clean at the start of the task and equally clean prior to safe storage on completion, and you are way ahead of the game.
Housekeeping The storage area must be sufficient in size, free from odour and presented in an orderly manner with sufficient shelving to accommodate consumables.
TRAINING & EDUCATION 60 | TOMORROW’S CLEANING | The future of our cleaning industry
Deal with all these issues, and then and only then are we on the right road to projecting a professional image which enhances the company’s profile.
Training and education is a key factor in ensuring the maximisation of every marketing opportunity since the brand will do all the work once it has become recognised and is associated with excellent outcomes.
Key personnel, such as supervisors, will have the responsibility of ensuring that the correct corporate image is maintained and portrayed. It must be reinforced regularly that actions which contravene the company policies will be deemed unacceptable and may be accompanied by sanctions.
Effective client relationships and efficient communication channels will be greatly enhanced through ease of identification gained easily through adherence to an effective corporate image regime.
The manner in which a company is perceived and what a company stands for can be designed in through a cutting edge corporate image.
The correct image will increase the appeal factor and generate interest among consumers, thus solidifying the brand and facilitating sales.
The company profile will be enhanced; renewals of contracts, additional work requests and the securing of new business will certainly be amongst the opportunities available to those who place high value on the overall image they project in the promotion of their services.
For further information contact Environmental Excellence Training & Development Ltd – email
dcannings@sky.comor call 07973506487.
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