Code breaker
Ann Forde-Johnston, of Total Recall, explains how harnessing the latest in QR Code and mobile marketing technology can help your business.
The huge increase in the use and functionality of smart phones is phenomenal and every business has to consider: “are we ready for the smartphone revolution?”
Soon more people will be searching the internet on smart phones than on desktop computers and smart businesses are preparing to reap the rewards from this amazing technology with a mobile strategy.
One of the fastest and most effective ways to drive prospects to your mobile website is to use QR Codes. You will probably have seen them around, they are 2D codes, which when scanned with yout smart phone via a free app, open up a page of information to the prospect.
Sometimes referred to as “bar codes on steroids” these clever little codes can be printed onto numerous items and used for multiple purposes for both customers & onsite staff.
For example:
• Scan to open a video to promote your business.
• Scan and receive a money off voucher off your next purchase.
• Scan to drive them to your website/Facebook page.
• Scan to take a payment. • Scan to link to display cleaning schedule.
• Scan to view contents/ingredients of cleaning solutions.
• Scan code on your brochure, newsletters business cards etc to display online sales and marketing information.
In a nutshell, QR-Codes link offline with online;
so your product labels and promotional literature can now come to life when the QR code is scanned.
QR Codes can be printed onto almost anything, provided you follow a few basic criteria to avoid issues. You can print on product labels, literature, business cards, adverts in magazines, promotional giveaways, vehicle graphics and even workwear!
Where QR codes fail This is normally because the company has not put enough thought into what the prospect will see when they scan the code and just delivers them to their non-website friendly home page. This will only disappoint, they will be expecting something rewarding (like a voucher) or some relevant information delivered in an exciting mobile friendly format.
The other reasons QR codes can fail is when they are difficult to scan i.e. if they are printed onto highly curved or very shiny surfaces where the phone camera struggles to focus. So use flat and matte surfaces where possible and do not print to QR code too small ideally the minimum should be one inch by one inch.
It sounds too good to be true because the tools to produce QR codes are free and so are the Apps to read the codes but it can all go horribly wrong (see
www.qr-promotions.co.uk for Fails & how to and how not to run an effective QR-Code campaign).
Some of the world’s largest companies are using QR code strategies; this year ISSA is using them to promote Interclean in pre-show promotions and at the show for information and offers.
In brief, a QR code campaign should be treated
like any other marketing campaign, know your target audience, select the right message for them, produce a landing page focused on that message with a call to action and linked to analytics for tracking, choose the appropriate medium to print the QR Code onto, distribute and review the response and follow up accordingly.
The ability to display information in such an affordable, effective way will benefit cleaning companies, cleaning product/equipment manufactures and the end users alike, we are living in an “I want to know and I want to know now” era where speed and transparency are of paramount importance.
The leading cleaning companies simply must have a mobile marketing strategy or they will be left behind. The future is digital after all...
www.qr-promotions.co.uk
The future of our cleaning industry|TOMORROW’S CLEANING |53 TECHNOLOGY
4
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
