This month’s sustainable cleaning is sponsored by
www.kcprofessional.co.uk
Atop the trees
When it comes to sustainable cleaning products, accreditation is key when moving to the top, as KIMBERLY-CLARK PROFESSIONAL* shows.
There are thousands of companies waving the green flag in every industry we can think of, but, in the cleaning industry, where the types of products we use can be extremely detrimental to the environment, we need to make sure that we know exactly what we are dealing with.
It’s very easy to plant the green stamp on marketing material and packaging, but going one step further and achieving certified accreditation means that products are verified, reliable and actually green.
Such accreditations include the Ecolabel. The Ecolabel scheme is a voluntary programme designed to encourage businesses to develop and market products that are kinder to the environment. Companies and brands are judged on criteria that measure impact of a product on the environment throughout its lifecycle, from raw material extraction in the pre-production stage, through to production, distribution and disposal.
The number of KIMBERLY-CLARK PROFESSIONAL* products achieving Ecolabel status has exceeded 100 for the first time, underlining the company’s commitment to sustainability and environmentally responsible manufacturing practices.
32 | TOMORROW’S CLEANING | The future of our cleaning industry SUSTAINABLE CLEANING
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In total, 109 KIMBERLY-CLARK PROFESSIONAL* hygiene products, including 106 towel and tissue and three skincare products, have achieved Ecolabel status. The company intends to add at least 11 more to this number in 2012, bringing the total to 120.
To achieve Ecolabel status for its towel and tissue products, KIMBERLY-CLARK PROFESSIONAL* implemented a range of measures to ensure its manufacturing procedures satisfied the Ecolabel programme’s stringent requirements around energy usage, carbon emissions and water consumption.
Example Ecolabel criteria for tissue products include: • No use of chlorine bleach (elemental chlorine free).
• Less than 40kg of organic water pollution (COD) per metric ton of tissue produced.
• Less than 1,500kg of CO2 from fossil fuels per metric ton of tissue produced.
• Less than 2,200kWh of electricity used per metric ton of tissue produced.
In addition, to enhance the environmental credentials of its KLEENEX® soaps, the company reformulated them so that they now
contain a preservative system in line with the ecological criteria defined under the Ecolabel scheme.
Lori Shaffer, Sustainability Manager at KIMBERLY-CLARK PROFESSIONAL*, said: “We’re immensely proud that we have entered 2012 with Ecolabel accreditation on 109 of our hygiene products. At the start of 2011, just three of our products had met the scheme’s extremely exacting standards. But we’ve worked hard over the past year and the fruits of our efforts are clear to see.”
She continued: “We won’t be resting on our laurels but will be working equally hard this year to gain Ecolabel accreditation on more of our products. KIMBERLY-CLARK PROFESSIONAL* is totally committed to operating in the most sustainable way possible – and to helping our customers do the same – and engaging with the Ecolabel initiative is a vital part of this.
www.kcpreducetoday.com/uk
www.kimberly-clark.com
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