MEMBER NEWS
Dr Helene Roberts
Robinson acquires Danish business Schela Plast
Chesterfield-based Robinson has taken over Danish business Schela Plast as part of the company’s development strategy. The buyout allows the plastic
and paperboard packaging company to continue to build on its sustainable business model and align with its multi-national customers. The acquisition of Schela Plast
further strengthens Robinson’s existing presence in the UK and Eastern Europe – where the company currently employs 350 staff across its factories in the East Midlands and Poland – and extends its geographical reach into Northern Europe. As many companies in Europe
and the UK have returned to regionalised production during the pandemic, and as transport is a significant contributor to carbon credentials in the supply chain, the location of Schela Plast is a valuable addition to Robinson’s sustainability strategy. CEO Dr Helene Roberts said:
“This is the ideal progression for us, made possible because both companies are aligned in purpose, core values, and relevance for our customer base. “This transition is not only driven
by efficiencies but more importantly, with planned expansion in our existing customer base, will create jobs in support of Robinson being a future-fit organisation. We always go above and beyond to create a sustainable future for our people and our planet, and this acquisition adds value on so many levels.” Established in 1971, Schela Plast
offers extrusion blow moulded (EBM) packaging. The company boasts both tool making and product design capability, and a broad range of bottle and container sizes.
Robinson, one of Chesterfield's longest- running companies, has undergone a rebrand. It has been renamed from
Robinson Packaging Innovation, while a new logo has been crafted to reflect its 181-year heritage. The branding gives the firm a refreshed image to align with its development strategy, as well as the evolving packaging industry. The logo is said to reflect
the company’s “confident” and “straightforward” character and is complemented by the Robinson family crest – a stag – which was used from the company’s inception in 1839 through to the 1930s. CEO Dr Helene Roberts
said: “We wanted our new logo to reflect who we are as a company today, but we are also very proud of our heritage. We needed a brand that supported our ambitions while aligning with the future of the industry.”
These additional technical and
design capabilities will help to meet the growing needs of Robinson’s customers, while increasing capacity. The company’s usage of recycled content and renewable materials means its sustainable portfolio marries up with Robinson’s development strategy. Morten Jeppesen, managing
director of the Schela Plast, said: “We are thrilled to become part of the Robinson family. Like us, it’s deeply committed to sustainable development and offer a unique packaging experience for a wide range of customers.”
business network March 2021 7
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92
