CREATIVE INDUSTRIES Looking back on a year of success
Despite events being a key part of the company, the past 12 months have marked the most successful year for Balls2 Marketing. Its founders explain why to Business Network as they look back on a decade in business.
W
hen Andy and Sarah Ball set up Balls2 Marketing in spring 2011, they worked from their home. They soon moved into their office, the Old Chapel in Allestree, which
they bought at auction. Approaching the agency’s 10-year anniversary, they are set to move again, into purpose-built offices closer to Derby’s city centre. Since taking on their first employee, within the
first few weeks of moving into the Old Chapel, they have been growing – and now there’s a team of 13. With Andy coming from a background in
corporate marketing, and Sarah from the home improvement industry, the pair felt it was natural step to start a marketing agency, with an emphasis on the glazing and construction industry. There have been several milestones along the
way. The obvious ones are the awards, including winning the prestigious CIPR Pride award for Small Agency of the Year in 2019. “Events too are a big part of our successes,” says
Sarah. “Triple Glazing Question in 2014, a conference for glazing professionals, was by far the biggest event – not just for us, but it was also a significant milestone for the glazing industry. Six hundred people attended TGQ at the Ricoh Arena, and along with leading glazing component manufacturer Edgetech UK, we delivered not just the marketing around the event, but also the live feed and social media. “The same day, we arranged an evening of
networking under the People in Glazing Society – PiGs banner. Following the success of the night, the original organisers handed us the PiGs baton and we have been custodians ever since. “It’s a great opportunity to regularly meet with
‘The Balls2 Marketing team worked long hours to deliver the unprecedented level of communications our customers needed, but at the same time we had to come through it as a business ourselves’
people in the industry – pandemic permitting. We have branched out to several locations across the UK, with regular attendances of more than 200 industry friends.”
COMING TO TERMS WITH COVID-19 The most recent milestone was perhaps their biggest, as the agency navigated through the pandemic. The hard work paid off in what has been their most successful year to date in terms of growth. “The pandemic was a huge milestone for us,” adds
Andy and Sarah Ball, founders of Balls2 Marketing
Sarah. “In Lockdown 1.0, we worked with clients facing massive challenges, including having to shut their factories literally overnight. The Balls2 Marketing team worked long hours to deliver the unprecedented level of communications our customers needed, but at the same time we had to come through it as a business ourselves.
business network March 2021 55
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