APPOINTMENTS
Ali Breadon takes the helm at PwC East Midlands
Accountancy giant PwC has a new senior partner leading its East Midlands team. Alison Breadon (pictured) takes up the role following 24 years with the “Big Four” firm and succeeds Paul Norbury, who joins PwC’s UK private business leadership team. She said: “I’m thrilled to have been appointed as senior partner for the
East Midlands, a region rich in automotive, manufacturing, retail and consumer sectors and home to many of the region’s thriving private and listed businesses. “I’m particularly proud of the work we are doing with our clients during
such a challenging time, which continues to have a significant impact on businesses and the economy. We are working hard to support the public sector and our clients by helping them to prepare, respond effectively and change to new ways of working in this evolving landscape.” Midlands region leader and Birmingham senior partner Matthew Hammond said: "I am delighted Alison has been appointed to this new role. “Alison has extensive experience of managing large higher education,
NHS and Government assurance programmes in the Midlands and has successfully led a wide range of advisory work for public sector entities.” Alison has been at PwC for 24 years, spending much of her career based
in the East Midlands, leading the Midlands government and health industries teams across its three offices. She became a partner in 2015, and
as senior partner, will now lead a team of more than 300 people. Alison succeeds Paul Norbury, who is moving to join PwC’s UK private
business leadership team after six years being the firm’s East Midlands senior partner. During that spell, Paul oversaw PwC double its activity in the East Midlands, now serving more than 600 clients. He also helped establish strong links with East Midlands community groups through volunteering initiatives and championed graduate recruitment programmes, including forging strong links with the region’s renowned universities to invest in the next generation of talent and future leaders. Matthew added: “I would like to thank Paul for his energy, enthusiasm,
expertise and leadership to the region. He has worked tirelessly to place us at the heart of the East Midlands business community.”
New hire to lead HSG’s expansion
Washroom services and water conservation specialists HSG has appointed David Tainton as operations director to lead the company through its next stage of expansion. David has held senior
The new hires (L-R) Wendy Roberts, Richard Pettinger and Jack Readman Trio of appointments at PR firm
Derby PR and communications agency Nielsen McAllister is continuing to expand both its capacity and sector reach, with the announcement of three new appointments. Wendy Roberts joins the agency as a senior
consultant, Richard Pettinger takes on an account management position and Jack Readman returns to his former role as account executive. A former journalist and features writer with 30 years’
experience, Wendy spent more than 20 years at the Derby Telegraph. She also had articles published in a number of national and international titles, including The Sun, The Daily Mail and The New York Times, before moving into the public relations sector in 2017. Wendy said: “I’m delighted to join the Nielsen
McAllister team. I see this as a wonderful opportunity to support a thriving and ambitious Derby business.” Richard is a marketing, print and PR professional,
with extensive contacts in both the world of commercial print, and the wider marketing and creative industries.
Richard said: “After many years of ‘flying solo’,
becoming part of a team with such a broad array of skills and experience, feels very much like coming home.” Jack Readman has re-joined the agency after spending about a year teaching children English in Yinchuan, China. His time was cut short by the Covid-19 pandemic and he returned to the UK, initially assisting his local rotary club with the launch of its new website before having the opportunity to work at Nielsen McAllister once again. Jack said: “My time abroad was certainly eventful. It
was nevertheless a positive experience, but I’m equally pleased to be back with the team at Nielsen McAllister and excited to see what the future holds for me in Derby.”
Nielsen McAllister managing director Bob Bushby
said: “Following a year like no other, I am pleased that the agency has managed to grow its business and win new clients. Wendy, Richard and Jack will all make important contributions to supporting our existing portfolio and also help us to build further in the future.”
operational and technological strategic positions at several major companies including Capital One, Sky UK, Egg and Pendragon and joins the Derby-based HSG at a pivotal point in its 12-year history. HSG managing director
Simon Rice explained: “David’s experience in both operational change and digital transformation will be crucial to ensure effective growth across all aspects of the business as we broaden our geographical reach. “Businesses’ desire to
reduce water consumption, save money and improve the washroom experience by adopting Ureco continues to grow with environmental sustainability remaining at the top of the agenda for businesses. “We are also growing our
washroom services customer base due to increased recognition throughout the pandemic that clean, well- stocked workplace washrooms are a top priority.”
business networkMarch 2021 25
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