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EXECUTIVE SEARCH & RECRUITMENT


FEATURE


The secret ingredient for staff retention


By Mary Maguire, Managing Director at Astute Recruitment


The pot of gold at the end of the rainbow for all businesses, business owners and employers is attracting and retaining happy, engaged and productive staff. After spending over a quarter of a century in recruitment


and working with business owners, finance directors and HR managers, I've found that interview questions, recruitment advertising and HR processes are constantly changing. However the one key issue I’m repeatedly


asked about is how to attract and retain staff. It might seem like a challenge, but if you get this right then improved business and team performance will naturally follow. The first and most important question


every employer, MD, or team leader needs to ask is, ‘is my team happy?’ Recent scientific research reveals that people


buy into what they trust, what they like, what makes them feel good about themselves and what inspires them. Global brands spend billions collectively on marketing to try to achieve this but, in the land of SMEs, I’m afraid it often rests with the business owner to create a work


culture that is honest, rewards success and achievement and honours teamwork. Have you developed a staff culture that prizes saying


thank you for a great sale or project completed? Just the simple act of saying thank you and actually showing appreciation to a particular person in your company for a specific achievement shows you, both as an employer and as a business, in the best possible light to your staff, their friends, family and clients – in fact, whoever they talk to. Why? Because they will say what a


great place it is to work. They’ll be pleased and feel good about sharing their success. They will want to share their


success. And the people they tell? They will hear


your company and brand talked of with positive emotion. That is pure gold to any business, especially


in this day and age of social media. The best bit? It needn't cost a fortune. What it does


require is proper, fair, distribution of praise when it is due and merited. It requires proper and consistent


‘Recent scientific research reveals that people buy into what they trust, what they like’


business network December 2019/January 2020


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