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MEMBER NEWS


Staff at The Dairy dare to face their fears for charity


The team from Nottingham-based creative agency The Dairy is preparing to face its fears during the festive period as the company aims to raise both money and awareness for national mental health charity, Mind. The team has recently launched


its ‘Dairy Dares’ campaign, with each employee pledging to face a challenge that will test their mental strength and put them outside of their comfort zone. One in four people every year


experience issues relating to their mental health according to Mind so the charity struck a chord with the team. The Dairy’s Managing Director,


Nigel Rowlson, (pictured) said: “We like to be good people both inside and outside of work and historically our wide-reaching CSR programme has covered projects with organisations including Notts County Football in the Community and Footprints CEC. “There has been a real drive to


educate people and raise awareness around mental health in recent years and it’s something


that our team collectively feels an affinity towards. We therefore decided to collate a list of things that made each person feel uncomfortable or anxious and lay down a personalised challenge - and that includes me too.” Each challenge will be announced to the public before being recorded and shared on The Dairy’s website and social media channels across eight days. All funds raised by The Dairy will be donated to mental health


charity Mind – which works nationally to improve services, raise awareness and promote understanding of the topic of mental health. For Nigel and the team, the


timing of the campaign was just as important. Despite Christmas being a time of giving, it can also be very difficult for many. Nigel added: “Mind does


exceptional work across the country 365 days a year supporting those battling with themselves and


their anxieties. The festive period is meant to be a happy time that brings people together but in many cases, people feel more alone and isolated at Christmas than any other time of the year – despite having close family and friends around them. “We’re hoping our Dairy Dares


awareness campaign will help to break the stigmas that still exist towards the subject of mental health and get more people talking about it or, in some cases, encourage people to ask for help when they need it.”


24 business network December 2019/January 2020


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