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INTERVIEW


‘I was instantly fascinated by the process of recruitment, how much it revolved around people and the interaction it brought with such a range of clients’


Flatlining growth during the recession gave way to a


sharp increase in recruitment start-ups. A total of 32,886 agencies have entered the UK market since 2008 and the industry currently employs more than 115,000 people. A combination of record employment, lower barriers to


entry and digitalisation is making recruitment more attractive than ever. In such a crowded and competitive marketplace, what does it take to stand out? “I have been in this industry a long time, and the one


thing I feel that stands you out is managing people’s expectations,” said Dominic. “When you continue to do this, you build trust. “We value integrity and honesty above everything and


our clients and candidates trusting us has gone a very long way. You will stand out in recruitment like in any other job. You get to the top by becoming an expert in your field. “To stand out in recruitment you have to immerse


yourself into the market and be an effective and honest sounding board both for clients and candidates. “This doesn’t happen overnight. It is something a


recruiter must develop with experience.” Experience is something that SF Recruitment possesses


in abundance. Founded in 1998, it has established itself as one of the leading recruitment specialists in the Midlands region. It operates from offices in Birmingham, Leicester and Nottingham, placing candidates in permanent, temporary and interim contract roles across the entire professional services landscape. Over the past two decades, the firm has


successfully recruited for over 12,000 clients, placed over 40,000 candidates and has been rated as one of the UK’s top 100 businesses to work for. Dominic continued: “While we have


tried to stay true to our principles, the recruitment industry, in an attempt to grow quickly and speed up the recruiting process, has been tempted into becoming less human and more digital. While we embrace new technology and value how the digital world can complement the recruitment process, we continue to meet all our candidates face to face and visit our clients at their premises. “It is most definitely a balance


and we are determined that none of us get tempted into too much focus either way. We’re a people orientated business after all.” It’s this last point that is a crucial one.


business network December 2019/January 2020 53


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