the work farmers do. Many said a farm visit gave them a better understanding of food production – as well as the issues affecting farmers’ livelihoods. With registration now open for
2020, LEAF Open Farm Sunday is calling for farmers to register to take part on Sunday 7 June. All farmers are eligible to take part – and can host a visit of any size from a handful of people to a much larger event.
More than 250,000 people visited a farm during this year’s event
ing within the industry. LEAF Open Farm Sunday Manager Annabel Shackleton said the results supported earli- er fi ndings which revealed that 93% of consumers feel more con- nected to the farmers who pro-
duce their food after visiting a farm during an Open Farm Sun- day event in 2019. People are becoming more in- terested in how food is grown and how farmers protect and enhance the countryside, she said. “By of-
fering them the opportunity to vis- it a farm, we can dispel myths and provide consumers with the con- fi dence and reasons to buy Brit- ish produce.” The research also found 97% of visitors were more appreciative of
More than 250,000 people vis- ited a farm on Open Farm Sun- day 2019. Participating farmers are given full support to help them host a visit – including a hand- book and speak-out toolki offering top tips on ways to engage with visitors.
Mrs Shackleton said: “LEAF
Open Farm Sunday events are an extremely powerful marketing op- portunity for the agricultural in- dustry. We are very grateful to all those who take part and hope to encourage more to get involved.” For details and to register your
interest in hosting a 2020 event, visit
www.farmsunday.org
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DECEMBER 2019 •ANGLIA FARMER 9
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