PROFILE SALLE FARMS CO >>


vember for a hotel display. The larger wholesale deliveries peak in the second half of November, and then our seasonal Christmas tree shop becomes the focus once we get to December.


Industry standards “We’re members of the British Christmas Tree Growers’ Associ- ation, which, as well as doing a lot of research, sets industry stand- ards. One of them states that trees must have been cut no more than seven days before delivery. “And


it’s by maintaining


standards that we get all our re- peat custom. We’re in a competi- tive market, but in general once a customer has found a supplier, they tend to stick with them if they maintain their standards.” While freshness is an impor- tant part of what makes a good quality tree, so too are colour – dark, glossy green, and shape – bushy, with sides at a 30° angle and a straight leader. Achieving these is a result of year-round care, which not everyone realis- es, says Tom.


As well as monitoring aphid


The Christmas tree plantation at Salle Farms extends to 37ha.


populations and fertilising twice a year, cultural tasks for the Nord- mann Fir include bud rubbing at the fi rst fl ush of spring growth to encourage bushiness, and lead- er control, where purpose-made


Topstop pliers are used to cut lightly into the bark at the base of the leader to slow growth. “We have to do this three


times, fi rst with the pliers, and then, for those trees that don’t


respond, with a growth regula- tor painted on to the tip of the leader, to ensure we get compact, bushy growth.”


How easy the control is de- pends on the season: a dry sum-


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