CSC’s longtime location on Foster Avenue is convenient to serve all of rapidly growing Middle Tennessee.


ConExpo is a relatively easy and very effective way to be a part of the ongoing conversation. I especially like to send my new employees to these events as they serve as an excellent introduction to the wire rope and rigging industry.” (For more on industry events, be sure to check out our preview of 2020’s most important conference and exhibitions for lifting and rigging elsewhere in this issue.)


GROWTH AMID CHALLENGES CSC sales have tripled since Cheek took over, and it’s that focus on the customer and commitment to contributing to the industry that Cheek feels is integral to this upward trajectory. Being the go-to place for answers to industry questions and a source of information creates a high standard that we strive to achieve on a daily basis. Of course, challenges do arise. “In addition to the somewhat small nature of the


wire rope and rigging supply sales industry and what that means for competition, one major challenge for us has been the tariffs we’re now facing,” he explained. “Te taxes on the products we’re dealing in has been a major lesson in how things are built and done. Still, I’m confident that with our team and our years of experience, we can continue to move forward and grow.” If Cheek’s path thus far is any indication, we can continue to expect productive results from Cumberland Sales Company and its new owner—both today and well into the future. y


For more information, visit www.cumberlandsalescompany.com.


“...anything you’re lifting or pulling, we can help.”


WIRE ROPE EXCHANGE


NOVEMBER–DECEMBER 2019


33


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