MEMBERNEWS Double award win for partnership
The Win Global Exposure campaign between Chamber member Leicester City Football Club and DHL, a Chamber Strategic Partner, has scooped a prestigious double at the UK Sponsorship Awards 2018, held at the London Marriot Hotel in Grosvenor Square. The innovative campaign – which
offers small and medium-sized British businesses the opportunity to win free advertising at King Power Stadium - scooped two prizes on the night despite tough competition from some of the biggest names in the industry. First came the International Sponsorship award, which was soon followed by the celebrated Sponsorship Innovation of the Year award – recognition for a relationship between Leicester City and its official logistics partner that keeps going from strength-to- strength. The campaign was also
shortlisted for Best Domestic Football Sponsorship and Business- to-Business Sponsorship. The aim of the campaign was to
help UK businesses to grow internationally by using Leicester City to give them a platform to reach the Premier League’s huge global audience. It was described by the judging panel as an ‘ingenious partnership’ that left them wondering why others had not done this before. Leicester City’s partnership with
worldwide logistics company DHL is now into a fifth season, with the campaign demonstrating the incredible commercial benefits of Premier League partnerships through increased exposure throughout the footballing world.
Representatives of both Leicester City and DHL receive the award
‘The aim of the campaign was to help UK businesses to grow internationally by using Leicester City to give them a platform to reach the Premier League’s huge global audience’
Leicester City’s Commercial
Director Jonathan Gregory said: “Our work with DHL continues to go from strength-to-strength and we were delighted to be part of yet another excellent and award- winning campaign. “It demonstrated just how
impactful a good partnership with
Total Motion named company of the year
Vehicle management company Total Motion is celebrating further award success after being named Leicester Mercury Company of the Year for 2018. The rapidly-expanding firm, based at Meridian Business Park, fought off
fierce competition to take the coveted title. It received the accolade in recognition of its sales growth, ongoing job
creation, commitment to corporate social responsibility and proven track record in innovation. Managing Director Simon Hill said a combination of factors are enabling
the company to secure new business and exceed its targets in a highly competitive marketplace. He said: “We’re thrilled to be Leicester Mercury Company of the Year.
Winning this title is further testament to the hard work and dedication of the Total Motion team and we’re looking forward to building on our many achievements to date.” Total Motion, founded by Simon in 1999, is now the UK’s largest
privately-owned leasing and fleet management company. It has doubled its workforce to more than 80 in the past two years, and
last summer saw its fleet of managed and funded vehicles pass the 25,000 mark.
8 business network May 2018 The Total Motion Team with the Company of the Year award No stranger to receiving regional and national accolades, Total Motion
was named Leicestershire Business of the Year as well as taking the Most Outstanding Growth award in the Chamber’s 2017 Business Awards. And, for the past two years, the business has featured among the UK’s
1000 Most Dynamic SMEs published by the London Stock Exchange. Additionally, its commitment to quality and reliability helped Total
Motion move ahead three places to 24th in the Fleet News Top 50 in 2017. The firm was also in the top three fleet businesses for lowest average CO2 emissions, with a recording of 135g/km, as well as being the company with the most hybrid vans on order.
a Premier League football club can be for smaller businesses as well as highly respected global brands such as DHL.” Shannon Diett, DHL’s Vice
President of Marketing, added: “We are always looking for ways to innovatively convey DHL's strengths, so we were grateful that Leicester
City were willing to try something new with ‘Win Global Exposure’. “As the most international
company in the world, DHL knows success comes when you combine local knowledge with creativity and flexibility. These awards are great recognition for the partnership between DHL and LCFC.”
Photo courtesy of Alistair Langham
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