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CONFERENCING & EVENTS


FEATURE


Getting the from your


bestvalue agency


Dan Stevens, Managing Director at Primary Live, on the benefits of outsourcing your event planning needs - and how to get the most out of an event planning service.


We know only too well that planning an event always comes with its challenges. No matter how large or small an event’s audience, it’s a full-time job and not always a position that is accounted for within a company. If the latter is the case, you need to ask yourself, how much do you value your time? Having someone internally within your business who


understands the logistics of event management is a great asset. However, more often than not, that individual is already under a lot of pressure with their actual workload. Planning an event on top of this then becomes a distraction from their daily duties, ultimately having the knock-on effect of costing you more money; not an ideal scenario. If you’re considering outsourcing to a live events agency


you need to make sure that you will get maximum value from your chosen agency to justify your investment. Ask questions – lots of them. You need to know exactly what you’re going to gain from them and what their core


competencies are. Do their core competencies match your needs? It’s not always about the biggest stage set – can your agency get all your presenter decks together and help with creative content? Can they manage the registration of 1,200 delegates and help create an agenda that really works? By outsourcing your live event requirements, you should


think of it as buying in a raft of skills and expertise. It’s not just about time and money - your agency should know the alternative venues, the creative caterers, the unique gift solutions, the perfect team build and all the other great event secrets that come with years of research and experience. Your agency should know about the latest innovations that will add impact to your event, making it memorable for all the right reasons. It’s worth noting that it’s not a bad thing if your agency


outsources to suppliers. Your agency will have the power to negotiate the best deals on your behalf and source advantageous deals with the supply chain, for


business network May 2018 51


Dan Stevens, Managing Director at Primary Live


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