FEATURE
A two-way approach to event safety
Ruth Nixon (pictured), Managing Director at Ripley-based Zycomm, which has over 35 years’ experience in supporting an array of UK-wide events from football matches to concerts, looks at how radio communications can play a huge role in the organisation and smooth running of an event.
Conferences and events are among the most attentive, customer-focused occasions hosted by a range of sectors, from sporting through to community and local clubs. Requiring smooth operations, extensive organisation, eye
for detail, prompt scheduling and tight safety controls, it’s safe to say that running events or conferences on any scale isn’t a walk in the park. There are several key processes and tools that help conferences and events run efficiently without a hitch, here we share our top three tips for a successful conference or event:
1. GETTING DUCKS IN A ROW This age-old adage isn’t just English slang, the phrase originated in the 1970s and still reflects the meaning today, “to be well prepared or well organised for something that is going to happen.” Events are one of the most highly organised activities in
business, regardless of sector. Each component is crucially and carefully planned to ensure that timings are adhered to; any events including food preparation can add a further complication to the day. But, no matter how expertly and smoothly an event is organised, people historically will always find something to complain about, whether it’s that the drinking water wasn’t cold enough, or the heating was too high in the venue; it’s just human nature.
44 business network May 2018 There is little you can do about this, after all we can’t
ever please every person. Being super organised and understanding your audience in terms of room setting, ambience, and even consideration to the tone and style of presenters and content structure will give less opportunity for people to pick fault.
2. EFFECTIVE COMMUNICATIONS – CONSIDER RADIO In today’s age of connectivity, there is no doubt that modern technology, such as smart phones, offers a host of benefits when it comes to organisation and communication. However, they do come with some downfalls. Do staff walking around with mobile phones look
professional? Think about it, when you have attended events, particularly conferences, how did it make you feel when staff had their phones in hand while ‘working’? Not the best impression you could make, I’m sure most would agree – but, what is the alternative? Discounting the professional argument for a moment, on
a more operational level, mobile phones as event tools present a constant distraction with notifications able to steal attention away from proceedings around us. Besides, what about areas that lack signal, are they a reliable source of communication at such a crucial time?
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