FEATURE
‘Your business must be a living embodiment of innovation and practically breathe change’
IS YOUR BUSINESS READY TO MAKE THE MOST OF YOUR INVESTMENT? Before leaping at the next ‘big thing’, you have to consolidate and make the very most of what you already have. Your digital tools, data channels, processes and your people, all need to be considered before you bring in something else that could complicate matters further. It’s about understanding direction. Your business must
be a living embodiment of innovation and practically breathe change. Your people should be the ones who readily champion the benefits of digital change and bring new ideas into your business. Removing the mundane and repetitive tasks is one thing, but you now need to help upskill your people and give them the freedom to deliver value-added activity and enhance your business operations.
WHAT DOES YOUR FUTURE BUSINESS MODEL LOOK LIKE? Firstly, set out your principles and objectives and visualise where it is that you are heading. How will your business transition to its future environment and what are the investments that you need to make in people, processes, digital and data to get there?
Secondly, create a workplace environment that becomes
a hotbed of creativity, embracing the capability to develop and test out innovative ideas. Even if these don’t always work, they will keep your business relevant and ensure that you attract, and retain, talent into your business. Once your people are hungry to challenge the norm, you will be able to test out new solutions without having to commit to any long-term, and potentially crippling, investment. Thirdly, though finding the space for growth can be challenging, seeking out other likeminded businesses that can help to grow your business is hugely beneficial. Once you set aside the mindset of ‘the competition’, you can collaborate and create enhanced and diverse businesses that are able to meet more challenges for your customers. If history is to tell us anything, it is that by working together we become stronger and can drive mutual benefits. So, take some time to think about who would form part of your business partner dream team. It’s always worth remembering that just because growth
hasn’t occurred as you perhaps expected it to, you will have undoubtedly found new opportunities that enabled you to do something different. You will have grown organically without trying, and it is now time to keep on rising, and shout from the rooftops about the brilliant work that you and your people do each and every day.
business network May 2018
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