ADVERTORIAL
the end of dryness? d
hoW thIS SUPEr BErry can hElP yoUr cUStoMErS MaIntaIn BodIly MoIStUrE
ryness can impact on anyone. for some, it's little more than a nuisance. for most, it's
distracting, uncomfortable and robs us of our sense of wellbeing. dryness is tied to the health of our mucous membranes which are vital lubricating tissues. rich in many nutrients, the oil of the sea buckthorn berry can support these mucous membranes, and supplements are spelling the end of dryness for many.
The importance of the mucous membranes dry eyes, dry mouth and intimate dryness can be caused by prescription medication, ageing or exposure to blue light (sun, computer screens, mobiles, tablets and so on), amongst other things.
What typically protects us from dryness is our mucous membranes; tissues which help maintain our moisture via secretions. these
12 - PharMacy In focUS
membranes are protectors of the many areas they line, including digestive, respiratory and urogenital tracts. they are some of the first parts of the body to be attacked and are particularly prone to oxidative stress brought about by free radicals from Uv light, pollution, diet and even our own metabolism.
the response of mucous membranes in an attempt to heal from an attack tends to be inflammation, causing redness and swelling of the area (think red, puffy eyes if you've ever had an allergy). Inflamed mucous membranes tend to lose their functions, resulting in dryness as well. So what can you do to help your customers who suffer from this common condition?
A vital blend of nutrients nutrition plays a significant role in mucous membrane health, with many studies highlighting the role of
nutritional supplementation in dryness conditions. apart from vitamins, minerals, proteins and phytonutrients, healthy fats are essential for tissue maintenance such as mucous membranes. antioxidant nutrients (which counteract harmful free radical particles) are also beneficial to membrane health. a particular nutrient of note is vitamin a (as beta-carotene) as not only is it a potent antioxidant, but it is clinically proven to contribute to the health of mucous membranes.
the sea buckthorn berry and seed together contain a wide range of essential nutrients needed for the maintenance of healthy mucous membranes, including beta-carotene, polyphenols and an impressive lipid profile (including omega-3 and omega-7). Many of these nutrients contribute to sea buckthorn's anti- inflammatory effects which are key to maintaining mucous membrane function.
Addressing dryness, supporting wellbeing dry eyes are an issue for many as we advance beyond middle age, or indulge in the use of blue light- emitting screens found in computers, smart phones, tablets and tvs. contact lens use can also contribute to dry eyes, though sea buckthorn oil supplements can help as demonstrated in research.
In a randomized trial, sea buckthorn oil significantly reduced dry eye symptoms, including redness and burning sensations. Users of contact lenses in the sea buckthorn group reported fewer days with eye symptoms than the placebo group as well!(1)
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Intimate dryness relief is a popular reason for many to seek out sea buckthorn supplements. various trials show that supplementation can help with the feeling of dryness and
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