Hot Tub & Swim Spa Scene RETAILER FOCUS


Grand Designs ABOVE: A working hot tub and swim spa in the showroom allows customers to experience the pleasures of the product.


When a successful interior design company decided to dip a toe into the hot tub and spa sector last spring, they could hardly have imagined the success, the business divergence would bring. Over the past decade, Pitville, has helped clients design and install bathrooms, kitchens and living spaces. Choosing Hydropool, as its spa and swim spa partners, Pitville launched Hydropool Cheltenham in April 2017. “We found our same clients were also keen to improve their outdoor spaces with high quality and beautifully designed products,” explains Pittville’s Alison Carter. “This inspired us to branch out and launch our new luxury spas business.” “We started with our first show at Sudeley Castle in April 2017


and we have just completed the first phase of work to open our showroom in Cheltenham,” adds Alison.


The Cheltenham-based team offer a range of models with Hydropool’s Serenity, self-clean and swim spa ranges on display in their showroom, with a working hot tub and swim spa to allow clients to truly experience the pleasures of the product. “We chose to partner with Hydropool as our hot tub and swim spa provider due to our similar priorities of quality, design and customer service,” says Alison. “They have been incredibly supportive as we have been learning the ropes.”


Alison believes that the business is ideally placed to service a geographically dispersed customer base; from Birmingham, across


ABOVE: Ironman Simon Butland, practises what he preaches. 12 Hot Tub & Swim Spa Scene RETAILER FOCUS


ABOVE: Given their design background, Hydropool Cheltenham customers will be offered the complete project package.


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