Hot Tub & Swim Spa Scene BUSINESS NEWS
Portcril Offers Custom Designs and Finishes
With the majority of hot tub and swim spa offerings driven by mass production techniques, European partners Portcril and Aegean Spas have teamed up to fill a gap in the market for bespoke, custom-made spas.
Aegean have been building awareness of Portcril’s bespoke wellness projects, principally to designers and architects, during 2017.
Aegean is now looking to award dealership territories to retailers who wish to complement their existing offerings with a premium range of highly customisable products.
“Our intention is not to replace existing dealer ranges and we do not expect or call for sole brand exclusivity,” explains Chris Perry of Aegean Spas. “However, for dealers looking for a fuller range, we also have the Aegean LPS range of spas to build out the mid-range.” Display dealers are guaranteed to secure a sizeable exclusive territory and receive any leads generated in that area. Chris again: “We believe customers are willing to travel further for personalised product and service and do not intend to put dealers on each
ABOVE: Portcril Spas offer a huge variety of colour finishes, ordered on a bespoke basis.
other’s doorsteps in the way many other brands do.” Display orders will include a free sound system, handmade Corian design step(s) and
delivery supported by full after sales support for service and parts in the UK operated centrally from the West Midlands. The Portcril philosophy is centred around customisation and that each customer has different design and physical demands. Says Chris: “Portcril believe that today’s customer expects products and experiences to be tailored more individually. “Even big companies like Nike allow customers to design their own footwear as an exclusive,” he adds. “A different project based rather than production line factory approach enables Portcril to build one of a kind products. “This approach also provides showroom dealers a more innovative way of engaging the end user in the sales journey.” Portcril and Aegean have a very close relationship with Portcril manufacturing the Aegean LPS range, well known throughout the UK since the turn of the millennium. The individuality of design also ensures an attention to detail throughout the entire manufacturing and testing process to ensure every spa is in perfect working order prior to delivery.
CONSTANT INNOVATION
Established in 1996, constant innovation drives their success in creating hydrotherapy products that contribute well-being, relaxation, and quality of life for all of their customers. Made at its manufacturing plant in Porto, Portugal, Portcril design and manufacture to the highest standards using only the best quality components with 16 models of spas and swim spas in their current portfolio.
The best-selling Lounge Concept III stands out as a striking contemporary design with RRP ranging from £12,500 to £17,000 inc VAT depending on models and options. A configuration of two loungers and one upright seat measuring 1.9m x 2.2m, the
ABOVE: Chris Perry, of Aegean Spas, believes Portcril products fill a distinctive gap in the spa market. 26 Hot Tub & Swim Spa Scene BUSINESS NEWS
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