NEw YEAR, moRE ExpENSES?


tAKE A fRESh looK At YoUR BUSINESS oUtgoINgS BY USINg thE UcA’S coSt REDUctIoN SERVIcE. towards the end of last year, pharmacies were hit with a nine per cent reduction in NhS income, impacting on cash-flow and profitability. Now is the time, to take a fresh look at income and expenditure and UcA can help you. UcA has a range of partner suppliers covering all areas of expenditure in your business from stationery to insurance.


we have teamed up with Kerr group Insurance to offer a full range of insurance products for business and personal use, so the whole team can a quote on car, home and travel insurance too.


Savings are available across the range, so it is well worth getting a no obligation quote from any of our partners.


UcA recently switched our telephone and broadband lines to our partner supplier – causeway telecom – to achieve cost reduction of 50 per cent plus no long-contract tie-in.


mANAgINg YoUR mEDIcINES It is always a struggle to balance prescription dispensing, chasing orders and paperwork, not to mention managing staff and sales. often, those worthwhile but time- consuming services are the casualty to time pressures.


UcA has formed a panel of Specialist pharmacists to help you improve your uptake of pharmacy services. UcA members can outsource their managing Your medicines consultations through UcA.


our specialist pharmacist will work with you to deliver high quality consultations, complete the paperwork and gp referrals. UcA president recently used the


service and was delighted with the result.


‘great service. patients absolutely loved orfhlaith. we also got great feedback about ourselves from patients, so it was really positive! we have also had positive feedback from one of the surgeries about the detail and scope of the report. All in all, brilliant!’


UcA – Keeping an eye on your bottom line!


looK AftER YoUR fINANcIAl hEAlth UcA has teamed up with leading local financial advisers pfp wealth, a partner practice of St James’s place wealth management to offer advice to members on looking after their financial health.


pfp wealth supports clients with their investments and pensions including auto-enrolment pensions to ensure they provide for their retirement or business transfer in the most tax- efficient way.


Reviewing personal finances and assets on a regular basis is key to successful financial planning, ensuring you can respond positively to any changes in your personal circumstances, taxation or legislation.


we will be planning an information event in the spring, so you can hear at first-hand about the products and services offered by pfp wealth and St James’s place. look out for your personal invitation.


REDUcE mY coStS IN 2018 monthly review checklist: • telephone/Broadband • merchant services • Insurance • Electricity • Stationery • lighting • Energy efficiency • finances • hR/payroll • Rent/rates • fleet • health Insurance


how to mAKE REtAIl SpAcE woRK hARDER by Anna Macaulay


In pharmacy retail, the idea is to create a shopping environment that is easy to navigate, uncluttered, clean and exciting. the customer’s perception of the service they will receive via otc and pharmacy is influenced by their initial findings on entering the store.


the retail space within the pharmacy is a chance to build trust and share knowledge via imaging, merchandising techniques, brands and pricing


gEt thE fRoNt-of-StoRE ImAgE RIght Shoppers will leave out aisles or bays that they perceive to be cluttered and difficult to navigate. this perception begins at the pharmacy window. Keep it simple with not too many messages.


If you have a lot of window display space, consider using branded de- cals. Be careful of what items you decide to place in the window.


pRomotIoNAl DISplAYS these can be located mid-aisle, on a gondola end or as a freestanding shipper display. (try not to put product directly on to the floor as it can be easily damaged.)


Use promotional displays to distract the customers who have just come in to drop in a prescription. the idea is get these customers to browse.


SmARt mERchANDISINg most consumers will take at least six or seven steps into a small store before they notice their surroundings.


this means any merchandisable space by the front door will be missed. Keep it interesting so your customers notice it whilst they are waiting to collect their prescriptions.


StocK lEVElS the optimum number of retail lines stocked is 2,500 and yet, in a recent survey by Numark, the


Anna Macaulay, owner of 'The Savvy Retailer'


majority of independent pharmacies stock around 6,000.


customers will be overwhelmed and will struggle to navigate the sales floor, while you will have cash tied up in unsold lines and a back area full of back stock. Now is the time to take stock and make cuts. create a reduce-to-clear


section and use sales data to discontinue lines.


pRIcINg pharmacies can afford to charge a small premium as many are seen as places of convenience, but be careful that you don’t out price your products. check local competition for pricing.


phARmAcY IN focUS - 37


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