This page contains a Flash digital edition of a book.
HOLIDAY VILLAGE SPA


Half of the spa revenue comes from the World of Spa which features the Blossom Heat Room (below left); Aqua Meditation Room (left) and the Sensory Experiences (right)


CREATING THE WORLD OF SPA


“The challenge from Don [Camilleri] was to make the best spa in Europe,” says Heinz Schletterer, owner of Schletterer Consult – the company which designed and equipped the hydrothermal area at the new Aqua Sana in Center Parcs Woburn Forest, UK. The area, called the World of Spa, features 25 multi-sensory heat and wet experiences. “We sat down with our team of therapists,


In keeping with its setting overlooking the forest, each zone has been inspired by a different part of nature – Mineral & Gemstone, Salt and Sensory, Herbal, Blossom and Fire & Ice. The latest technology and design has been used to bring the experiences alive. In the Sensory Experience, which makes its world debut at Woburn Forest, lighting effects, large screen projections and newly developed acoustic sequences and scents take customers through a journey of the four seasons (see p106). In autumn, for example, guests hear rustling leaves and feel a temperature change and damp mist on their skin while a sweet sharp scent of wild berries fills the room. In another first, the Mineral Room has crushed particles of healthy minerals – such as amethyst, magnesium, lithium and rose quartz – which infuse the air along with a refreshing lemongrass scent to energise the senses and calm the nerves. “The one I really, really like is the


[Himalayan] Salt Steam Room,” says Camilleri. “We’ve had salt steamrooms before, but have never had actual salt crystals in them and I think it gives a much more intense feeling.”


78 Heinz Schletterer


doctors, scientists, engineers and strategic planners/futurologists with the idea of creat- ing new experiences to help people’s health and prevent disease,” says Schletterer, “as we saw that people wanted something more than just a pampering experience.” What the team came up with was a number of bespoke heat and sensory experiences including two world firsts – the Sensory Experience (see p106) and the


Mineral Room. Of the latter, Schletterer says: “Every six minutes a special mineral will be released – lithium is good for people who are run down, magnesium is good for the hair and the skin, for example, and we’ve combined these with aro- matherapy and colour therapy while screens in the room explain how all these elements help people with their health.” In total, it took two years to create and install the experiences, he says, adding: “We create new equipment for clients all of the time because if you always go for the traditional steam and sauna room then it’s not unique. If you have something outstanding, the success is guaranteed. “Center Parcs now has the latest level of healthiness [in the World of Spa]. From the ergonomic seats to the colours, everything is new and what they have is amazing.”


The spa zones are accompanied by


reflexology footbaths and an 18m outdoor pool with a terrace and Zen garden. To help guests navigate the number


of experiences, spa hosts greet people when they enter the World of Spa and talk them through the journey options. “The more you use it, the more you understand the ingredients and how to apply them to yourself,” says Camilleri. “If you want something that’s energetic you can try something that will really blast you out. If you’re feeling tired and want to relax, then maybe you’ll try the Sensory Experience and gently absorb the atmosphere before using the pool and the massage jets.”


This is the first time the World of Spa has


featured mini spa zones – at the other sites the heat and wet experiences sit around the perimeter of a large central area. Camilleri says: “I wondered whether splitting up the relaxation areas into small cocoons was the right thing to do. No matter how good your team is at sorting the [communal] guest area, it’s difficult to manage a big space. Other more recent spas I’d seen on my travels had these pockets [groups of experiences], with anything from six, but no more than 15 people, in them and I thought it worked really well.” Splitting up the spa has another added bonus of delivering a more intimate spa.


Read Spa Business online spabusiness.com / digital Spa Business 3 2014 ©Cybertrek 2014


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118