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TECHNOLOGY SPA SOFTWARE OPERATOR CASE STUDIES PART THREE


We take a look at how spas around the world are using software to boost their business, and highlight some of the latest launches


The day spa has had particular success with Shortcuts’ gift card system


Magcalas (left) picked ManageMySpa for its mobile functionality and management capabilities


High praise for ManageMySpa in the Philippines ManageMySpa has also helped


A desire to work with a single software provider infl uenced Blue Water Capitol’s decision to select ManageMySpa. The day spa and medi-spa – which is


located in Manila, the Philippines and caters to a high-end market – has been using the software since 2013. Owner Kristoff er Magcalas says that he picked ManageMySpa because of its mobile functionality, marketing tools and management capabilities. Its booking app has been popular


and Magcalas says more than 75 per cent of the spa’s regular clientele now uses it to make appointments. He’s also impressed with the marketing tools: “With more than 8,000 customers, I’m able to easily fi lter the database to create targeted promotions. I’m not limited to event-based or seasonal promotions any more and I no longer have to hire a marketing agency.” As a direct result, it’s helped to “boost membership sales signifi cantly” – spa memberships now account for 30 per cent of revenue.


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operations at Blue Water Capitol. “They went beyond scheduling and billing, with modules that integrated employee management, marketing and inventory,” says Magcalas, adding that he no longer needs to use Excel for stock checks. That’s because the inventory feature integrates with the rest of the software, so that stock levels are updated in real-time when retail and services are sold. On top of that, ManageMySpa


provides essential tracking tools for spa managers. “I personally fi nd the mobile app for managers useful because it gives a straightforward view of what’s happening in my spa on a day to day basis. So, even if I’m not at the facility, I know whether things are on track,” says Magcalas. Overall he feels that ManageMySpa


is “critical to my spa operation and it helps me maintain high customer satisfaction and better utilise my staff .” Spa-kit.net keyword: ManageMySpa


Spa Leamington’s SMART move with Shortcuts


When Mark Phillpot bought The Spa Leamington UK day spa four years ago he inherited Shortcuts software, but quickly saw its benefi ts. As well as being a


comprehensive point of sale solution, the Shortcuts system has a range of SMART online ‘add on’ products which Phillpot uses. The integrated products allow him to check client feedback, compare parts of the business against industry benchmarks and monitor online booking. GiftME is one particular product that’s


Mark Phillpot


driven new business says Phillpot. The fully-integrated, online gift card provides merchandisable cards which can be processed online, in real-time. The Short- cuts software enables cross-promotion of the cards in emails, and the spa had £15,000 (US$25,520, €18,840) worth of gift card sales in December 2013. Being an integrated solution, Shortcuts can also track the sales of products such as GiftME, which is useful for reporting and security. Spa-kit.net keyword: Shortcuts


Read Spa Business online spabusiness.com/digital Spa Business 3 2014 ©Cybertrek 2014


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