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HOLIDAY VILLAGE SPA


(US$25.6m, €19m) annually to the group’s £300m (US$509.1m, €378.7m) revenues. Signifi cantly, the turnover of the spas accounts for half the monies generated from all leisure activities. Spread over three fl oors, the Aqua Sana


facilities at Woburn Forest include a bright airy reception with retail and manicure stations, a Vitalé Café Bar and 22 treatment rooms. For dedicated spa-goers, there are also six luxury spa suites with their own pri- vate lift to the spa. These – a fi rst for Center Parcs – were designed by Sparcstudio, the company responsible for the interiors of the hotel and the spa’s dry areas. The standout feature, however, is the


World of Spa wet and thermal zone which boasts 25 multi-sensory experiences and a large outdoor pool. It’s what Camilleri is most proud of because, quite simply, “there’s nothing else like it” in the country. The vast majority of spas are designed


with a focus on revenue generating areas. Priority is usually given to treatment rooms, with a handful of heat experiences and a pool squeezed into the remaining space. Not so at Center Parcs. The company has turned this model on its head – and with phenomenal success. Having a cutting-edge hydrothermal


zone has been a key part of Center Parcs’ Aqua Sana concept since the early 90s.


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Aqua Sana Woburn Forest suppliers


Products: Elemis, Bliss, Decléor, CND and Mii tanning and make-up Outdoor pool system: Barr + Wray Heat experiences and wet spa design: Schletterer Consult Interior design: Sparcstudio (spa suites, hotel and dry spa areas) Linen: Jermyn Street Designs (uniforms) and BC Software (robes and towels) Lockers and wristbands: Ojmar and Salto Software: ESP Leisure


Camilleri, who’s worked for the company for 28 years, recalls: “Center Parcs was famous for its Sub-Tropical Swimming Paradise, but it wanted to continue evolv- ing and the directors felt the growth of spa was going to be an important one. I was given the challenge to come up with the ‘next big thing’: to design an Aqua Sana that was going to be the best in Europe. “My idea was to split it in two – to have


the treatment rooms, and a new part, which is what we now call the World of Spa. The inspiration came from visiting the Epcot


The World of Spa is a social space which can accommodate up to 150 people. It’s split up into six mini spa zones so there’s always a quiet corner for those seeking solace


theme park in Florida with my kids. It showcased diff erent cultural experiences – you can go to Morocco or France and walk around a lake. I thought I could do something like that in a spa with cultural fl avours and a pool instead of a lake.” After many dead ends, Camilleri eventu-


ally found an Austrian-based wellness design and equipment manufacturer Schletterer Consult (see p78) to help turn his vision into a reality. The companies have worked together for the past 15 years and their latest World of Spa at Woburn Forest is the most impressive to date.


A world apart Covering 3,000sq m (32,292sq ft) and spread over two fl oors, the World of Spa takes up just under half of the Aqua Sana building at Woburn Forest. Schletterer Consult designed the area and also supplied the 25 diff erent multi-sensory experiences. The experiences have been grouped together in six diff erent zones or ‘mini spas’ with four or fi ve individual units – such as wet and dry heat experi- ences, rain walks and relaxation lounges.


Read Spa Business online spabusiness.com/digital Spa Business 3 2014 ©Cybertrek 2014


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