This page contains a Flash digital edition of a book.
COUNTRY FOCUS: THE MALDIVES


GAME CHANGER


A flurry of resort openings has bolstered the super-luxury end of the Maldivian tourism market – even attracting the Duke and Duchess of Cambridge. We see how the newest destinations are setting the bar ever higher with their spas


W


hen it comes to picture- postcard getaways, the Maldives instantly springs to mind. The stomping ground for


royalty, affluent travellers, honeymooners and the sybaritically inclined, this nation of low- lying atolls spans 90,000sq m and beckons alluringly from the Indian Ocean. The 26 atolls comprise 1,196 islands, only 200 of which are inhabited. Just over half of these are home to resorts, the majority of which boast a spa. Tourism is the largest industry here. In 2012 it accounted for 38 per cent of government revenue, clocking up receipts worth US$1.9bn (€1.4bn, £1.1bn), according to the Ministry of Tourism, Arts and Culture. Tourist arrivals reached the million-plus milestone in 2013, representing an increase of 17.4 per cent over 2012. Forecasts suggest that 1.2 million people will visit in 2014, with Europe the largest regional feeder market. China is the single-biggest source country, however, generating 29.5 per cent of visitors. Still, speaking to tourism insiders, it’s clear the Maldives is less concerned about grow- ing numbers exponentially and more intent on targeting high-net-worth individuals. Since resort guests represent a captive audi-


ence – most excursions are local, water-based activities and island hopping isn’t common – operators expect a spa capture of at least 20 per cent. Yet this doesn’t mean that there’s not competition to boast the most refined spa. Heading to Noonu Atoll where two resorts have ushered in a new era of outsized luxury, we find out what makes them distinctive. 54


Service culture rules at Velaa Private Island, the most expensive resort in the Maldives


Read Spa Business online spabusiness.com / digital Spa Business 3 2014 ©Cybertrek 2014


Read more


about other luxury brands which are debuting in the spa sector on p46


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118