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Seven out of 10 last-minute appointments now get snapped up thanks to the app


Filling in the Gappt at Myoka Spas


Myoka Spas, which runs spas in four luxury hotels in Malta, has signed a deal with mobile marketing specialist Gappt to help it fi ll spare time slots and deal with cancellations eff ectively. Gappt’s service gives operators access


Wellness Arena plans and manages a number of hotel spas in Japan The company creates


customised spa treatments, which frequently


change... it needed a


software system capable of dealing with complex and changeable services


Takako Kajikawa Japanese consultancy selects Paradigm Shift


Wellness Arena, which deals with the planning and management of a number of hotel spas in Japan, selected Paradigm Shift’s SpaConnect software because of the detailed insights it gives into spa operations. “SpaConnect is very effi cient in han-


dling the day-to-day spa operations,” says Wellness Arena president Takako Kajikawa, adding that the software has helped it to improve revenue while also boosting business. She explains that by using


SpaConnect’s multiple analytical tools, Wellness Arena has been able to identify its best-selling treatments and treatment room occupancy. Armed with this data and other comprehen- sive reports from SpaConnect, the company has been able to focus its operations and improve its service.


Wellness Arena manages hotel spas


across Japan for independent opera- tors and high-end companies such as InterContinental. Its planning and management team consists of experts in design, medical care, exercise, hospi- tality, food and agriculture. Together they create customised spa treatments and programmes, which frequently change according to seasons and trends. As such, the company needed a software system capable of dealing with complex and changeable services. Kajikawa explains that SpaConnect


marries up treatment room specifi ca- tions and therapist skills to determine when and where to schedule some of the more in-depth services. She fi nds this function “is most helpful, especially during busy periods.” Spa-kit.net keyword: Paradigm


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to a cloud-based publishing and communi- cation platform which they can use to send out details about last-minute appoint- ments and promotions directly to their customers via the Myoka-branded mobile app, rather than third-party channels. “The app is visually attractive, practical


and spa customers – due to their busy lifestyle – can use it to see any last-minute availability or deals,” says Anna Hanmore, marketing manager at Myoka Spas. “It’s a great way to attract more hotel and non-hotel guests to our spas.” Hanmore sees Gappt as a way of com-


municating with Myoka’s target audience “cheaply and eff ectively”, and notes that it also avoids over exposing special deals. As a result, Myoka can focus “all its energies on our existing database and marketing to high repeat customers”. She’s particularly impressed with


Gappt’s push notifi cations feature, which updates customers with information that they have opted in for. “This is very useful in our line of business as we often have last minute off ers which need to be advertised that same day,” says Hanmore. After two months, Myoka has already


seen a direct result from implementing the app. Seven out of 10 last-minute availability gaps it publishes on Gappt now get snapped up. Hanmore says customers fi nd it easy to


use and also feel the spa delivers a higher level of service because of it. “If they’re in their hotel room and wondering if there are any last-minute treatments available, they can simply check the app or sub- scribe to push notifi cations for particular treatments, and request an appointment.” Spa-kit.net keyword: Gappt


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