INTERVIEW
EMEA focus Waeyaert, who takes up the role of manag- ing director at Deep Nature Development, says that given the background of the company, he’s confident about the future. “They’re one of the only ones to be run- ning profitable spas in Europe,” he says. “If we expand this business model in other parts of the world, we will be successful.” Aside from The Brando, Deep Nature
has just taken over management of the Spa My Blend by Clarins at the Majestic Barrière hotel in Cannes. And Patty talks about four other new openings – a Cinq Monde day spa in one of the tallest towers in Belgium and three spas in New Caledo- nia in the South Pacific. “The government there wants to boost leisure and tourism and has looked at what we’ve done in French Polynesia,” says Patty. For Waeyaert, the biggest areas of inter-
est are in other parts of Europe, the Middle East and Africa (EMEA) where companies offering contract management services are limited and where spa development is also booming. “We’ve come in at the right time,” says Waeyaert, “because hotel own- ers and investors want to have profitable spas and no longer want to lose money. And we can prove that this is possible. The intention is to use my know-how and my network to develop Deep Nature interna- tionally by winning new contracts.” While Patty is mindful about not growing
too fast, he anticipates things will move quickly now. “We don’t want to grow industrially – it’s a human business and we need to find the right people [to partner with],” he says. “But on the other hand, we now have Ghislain and we want to export our model. And things can happen fast in this business – at the beginning of the year we took over thee spas we weren’t expecting and one we had to take over in two weeks.” Waeyaert concludes: “We want to offer
an amazing experience to guests and run a profitable spa for the owner. Although we’ll be prioritising some regions, my goal is to put a Deep Nature flag in every coun- try… and I’m ready to take Deep Nature to the next step of that development.” l
Katie Barnes is the managing editor of Spa Business magazine Tel: +44 1462 471925 Email: katiebarnes@
spabusiness.com Twitter: @SpaBusinessKB
38
Deep Nature runs over 40 spas globally and is now looking to expand in the EMEA Deep Nature Portfolio
FRANCE Deep Nature Spa, Center Parcs Le Lac d’Ailette, Aisne Deep Nature Spa, Hôtel du Golf, Les Arc Deep Nature Spa, Les Alpages de Chantel residence*, Les Arc Deep Nature Spa, Village Arc 1950 residence*, Les Arc Deep Nature Spa, L’amara residence*, Avoriaz Spa My Blend by Clarins, Majestic Barrière, Cannes Deep Nature Spa, Les Fermes du Soleil residence*, Les Carroz d’Arâches Deep Nature Spa, Hôtel Les Aiglons, Chamonix Deep Nature Spa, Hôtel Le Morgane, Chamonix Deep Nature Spa, La Ginabelle residence, Chamonix Thalasso & Spa Algo- therm, Deauville Deep Nature Spa, Sheraton New Caledonia Resort & Spa, Deva Deep Nature Spa, Houlgate residence*, Houlgate Spa by Clarins, InterContinental Marseille Hôtel Dieu, Marseille Spa des Sports, Palais des Sports, Megève Deep Nature Spa, Les Alpages de Reberty residence*, Les Ménuires
*Pierre & Vacances luxury apartments Spa Business 3 2014 ©Cybertrek 2014
Deep Nature Spa, Les Ferms de Méribel residence*, Méribel Deep Nature Spa, Center Parcs Trois Forêts, Moselle Lorraine Deep Nature Spa, Hôtel’Exedra, Nice Deep Nature Spa, Center Parcs Bois-Francs, Normandy I-spa, InterContinental Paris Le Grand, Paris Saint James Albany spa, Hôtel Saint James Albany, Paris Deep Nature Spa, Les Hauts Bois residence*, La Plagne Deep Nature Spa, Les Domaine de Cramphore residence, Le Pouliguen Deep Nature Spa, Center Parcs Hauts de Bruyères, Sologne Deep Nature Spa, Hôtel L’Aigle des Neiges, Val d’Isère
INTERNATIONAL Deep Ocean Spa, InterCon- tinental Bora Bora Resort & Thalasso Spa, Bora Bora Deep Nature Spa, The M/S Paul Gauguin cruise Deep Nature Spa, The M/V Tere Moana cruise Deep Nature Spa, St Anne holiday village, Guadeloupe Varua Spa, The Brando, Tetiaroa, French Polynesia Deep Nature Spa, InterConti- nental Tahiti Resort, Tahiti
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