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LUXURY BRANDS Armani


Fashion house Armani has lent its name to three spas and Neil Howard, of UK-based Howard Consulting, helped to develop the concept, treatment menu and functional design of all of them. The original Armani Spa opened


in late 2007 at the 12-storey Armani megastore in Tokyo’s Ginza Tower. This spa, Howard explains was the smallest. It had three unique domed treatments rooms which were built to accommodate Armani’s signature ‘east meets west’ ceremony – com- prising elements of shiatsu, Thai and acupressure therapies – and its facial and massage rituals. In 2010, Armani’s fi rst spa, hotel


and residences opened at the Burj Khalifa – the world’s tallest building in Dubai’s shopping district. The 160- bed hotel occupies 10 levels of the building and was created in a joint agreement between fashion designer Giorgio Armani and developer Emaar Properties. The 12,000sq ft (1,115sq m) Armani/Spa has a sleek, modern design and a monochromatic colour palette, perfectly emulating the haute couture clothing line. It includes a reception and retail


area, manicure room, two thermal suites and relaxation lounges for men and women, eight treatment rooms, an outdoor pool and a gym. The long, ship-like space of the spa presented some challenges. “It was tricky, but Emaar looked at all the possible layouts to get the best – and most sensible – outcome,” says


Howard. The consultant worked with suppliers to create bespoke items


With Starwood Capital as the driving force, Baccarat is to open six hotels/residences with branded spa facilities created by Raison d’Etre


Baccarat


Luxury crystal glassware manufacturer Baccarat is one of the latest high-end brands to enter the spa market. Baccarat dates back to 1764, when


The Dubai spa is in the Burj Khalifa


including a shower walk with warm and cool mists by Thermarium; and a large treatment couch by Oakworks. Armani teamed up with L’Oréal to make its own-branded products. For those who want to live the


Armani lifestyle full time, 144 luxury residential apartments sit alongside the hotel. The second Armani hotel opened


in the fashion designer’s home town of Milan in 2011. The Armani Hotel Milano has 95 bedrooms, two restaurants and a Armani/Spa with six treatment rooms, a double suite, a fi tness room and a pool. Howard concludes: “Meeting


and presenting to a legend such as Giorgio Armani has been a highlight of my career. It was a privilege and I found him to be a gentleman and very agreeable.”


To read our undercover report on the Armani/Spa in Dubai, see Spa Business, issue 3, 2011, p70.


King Louis XV of France authorised a glassworks business in the village of the same name. The company is a favourite of international royals and has collaborated with contemporary designers such as Philippe Starck. It was bought by invest- ment fi rm Starwood Capital in 2005. With Starwood as the driving force,


Baccarat is to open six hotels/residences with branded spa facilities which have been created by spa consultancy Raison d’Etre. Baccarat has become famous for is innovative, beautiful crystal designs and attention to detail – and its commitment to perfection in both design and service will underpin the Baccarat Spa concept. Two of the most signifi cant spas will open in Morocco, Africa. The fi rst, the 135-bed Baccarat Hotel Rabat, is due to open in 2016 and expected to boast one of the largest spas in the area. It will target local clients, via an exclusive membership, as well as hotel guests. Key facilities will include six Moroccan hammams (three for women, three for men) using semi precious stones – two cooler 35˚C jade rooms, two warm 45˚C amethyst rooms and two hot 55˚C crystal chromotherapy rooms. There will also be eight treatment rooms, two VIP suites, an alchemy area, two pools, a beauty and hair salon, a spa retail area, and fi tness and yoga studios. The Baccarat Spa Resort in Marrakech


will off er a destination spa on a 5-acre (2-hectare) estate with 60 villas. It’s due to launch in 2016 and the spa “will stand out because of its all-encompassing wellness off ering and results-orientated programmes”. It will off er glamour, socialising, fun and relaxation. Also in the pipeline are Baccarat Hotel &


Emaar chair Mohamed Alabbar (left) with fashion designer Giorgio Armani 48


Residences New York (2014), Baccarat Resort & Residences Marrakech (2016) Baccarat Hotel & Residences Dubai Pearl (2018) and Baccarat Residences Shanghai (TBC).


Read Spa Business online spabusiness.com/digital Spa Business 3 2014 ©Cybertrek 2014


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