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LUXURY BRANDS


the high life F


or luxury goods companies looking to extend their brands, creating a spa concept


is an appealing move. Opening a branded wellness-focused facility is a tangible way for them to showcase what they have to off er to new audiences, and to provide existing customers with a lifestyle choice beyond their products. Leisure Management, the sister


magazine to Spa Business, recently highlighted how luxury brands are taking the hospitality arena by storm (see http://lei.sr?a=j0j5j). Here, we take a look at some of the most exclusive spa off ers to date.


Guerlain


Maison Guerlain, the 100-year-old fl agship store of the perfume, make-up and skincare brand, re-opened its doors in November 2013 following an extensive, nine-month renovation. Located on Champs-Élysées, Paris, the iconic Art Deco building has been home to L’Institut Guerlain spa since 1939 and it was here that the Guerlain massage method was born. The refurbished spa is on the fi rst fl oor


and its interiors have been restyled by contemporary US architect Peter Marino using warm, light shades. The nine treat- ment rooms, featuring marble and onyx, all have beds by Gharieni and fabrics by RKF Luxury Linen. The spa is situated above a large skincare, make-up and perfume retail shop, a consultation area and a restaurant.


Guerlain has 18 spas worldwide in gate-


way cities such as New York and Tokyo. In 2012, it entered into a partnership with the Oetker Collection hotel group to develop its future spas. Guerlain-branded spas have also opened in four Waldorf Astoria hotels in Edinburgh, Berlin, Amsterdam and New York in the last two years. The Guerlain company was founded in


1828 and ran as a family business up until 1994 when it was acquired by the luxury goods conglomerate Möet Hennessy Louis Vuitton (LVMH). Givenchy and Cheval Blanc, two other


LVMH subsidiaries, also have luxury branded spa facilities around the world. See p54 to read more about the latest Cheval Blanc Spa opening in the Maldives.


From Armani to Versace, luxury brands are showing a growing interest in the spa sector. We showcase some of their top-class facilities


L’Institut Guerlain spa, the birthplace of the Guerlain massage method, fi rst opened in 1939. The new-look Parisian fl agship relaunched in November


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