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LUXURY BRANDS Dior


“I’m often disappointed with the quality of anti-ageing services and products [in spas],” said Caroline Bauchet-Bouhlal, director of spas and marketing at the Es Saadi Gardens & Resort in Marrakech, Morocco in a interview with Spa Business (see SB11/2 p64). “When I created our new spa, I chose a leading anti-ageing brand. Having a [beauty] institute in a spa is quite new and it was an idea that seduced me.” The Dior Institut opened as part of the


Es Saadi Palace Spa in 2010. An extension of the Christian Dior fashion brand, the beauty institute has three core elements: 3D massage, a massage said to be based on an in-depth knowledge of muscle fibres and energy circuits; micro-dermabrasion


with sapphire particles; and Dior anti- ageing skincare products. It has its own reception, two treatment rooms, a make up studio and an outdoor relaxation terrace. One of the first Dior Instituts was


unveiled in the historic Hotel Plaza Athénée in Paris in 2008 following a long association between the hotel and Christian Dior. The Maison Dior opened on the same street as the hotel in 1947 and the French designer was a big fan – he took his clients there for lunch and used the location for his photo shoots. Dior Institut at Hotel Plaza Athénée has


There are over 10 Dior beauty institutes, including one at the Es Saadi spa in Marrakech


five treatment rooms, a fitness centre and a sauna and steamroom. Its pale, calming and luxurious interior echoes the design of Dior stores, with lots of white accented with hints of pale pink and grey.


Bulgari The first Palazzo Versace spa is in Australia (above) and the next will be in Dubai Versace


The widely anticipated opening of Dubai Palazzo Versace resort has been scheduled for the end of 2014. The Italian design house


revealed its first Palazzo Versace on Australia’s Gold Coast in 2000, which it claimed was the world’s first fashion-branded hotel. The second Versace-branded


resort in Dubai was due to follow in 2009, but has faced a number of set backs – despite being 80 per cent complete since 2010. In recent reports, however, developer Enshaa Services Group confirmed the AED2.3bn (US$626m, €475m, £405m) Dubai Palazzo Versace will be ready by 2015. Located in Dubai Creek, the


resort will have 214 suites, 168 condominiums and a spa for


50


women and men, as well as a fitness studio, steamroom, sauna and pool. The spa design will be influenced


by the style of the fashion house and Italian furnishings will be used to create a “an ambience of pure glamour”. The company’s corporate logo – the Greek mythological figure Medusa – is expected to feature throughout, while a hotel boutique will offer Versace clothes, acces- sories and cosmetics. There will also be an outdoor


lagoon pool, beach and a marina- edge promenade. Enshaa took control of the project in 2011 in a swap deal that saw Emirates Sunland Group take full ownership of the Gold Coast Versace hotel (it was previously only part- owner of the Australian facility).


In 2001, Italian jeweller Bulgari teamed up with Marriott International’s Luxury Group to launch Bulgari Hotels & Resorts. The first hotel opened in Milan in 2004 in a renovated 18th century palazzo. Guests in the 58 rooms and suites can visit the spa which offers ESPA treatments and has five treatment rooms, a gold-tiled pool and an emerald glass hammam. This was followed in 2006 with


a 59-villa resort in Bali, which also has a spa with ESPA treatments. French luxury conglomerate LVMH


acquired Bulgari in 2011 and became the owner of its hospitality arm. In 2012, Bulgari Hotel London was third five-star hotel to join the ranks. It features 85 rooms and suites, plus a two-story Bulgari Spa with 11 treatment rooms and one suite, plus a 25m mosaic tiled pool. ESPA was selected as the product house once more. Two more Bulgari hotels are in the


pipeline. A 120-bed property – featuring a 2,000sq m spa – by Foster + Partners is due to open in Shanghai in 2015, while another is planned for Dubai in 2018. No stranger to working with luxury


brands, ESPA also teamed up with Italian designer Gianfranco Ferré in 2003 to cre- ate a boutique spa – with three treatment rooms – for his flagship store in Milan.


To read our mystery shop features on both the Bulgari and Gianfranco Ferré spas in Milan, see Spa Business, issue 1, 2005, p46.


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