OPINION STATE OF SPORTS RESEARCH
which looked at 14,000 adults and 2,700 children aged 5-15 and there’s a consultation about combining this with Active People. The preferred DCMS/Sport England option would provide the data offered by both of them combined, through a mixture of face-to-face and telephone interviews with an experimental element of mo- bile phone and internet questioning, which could reduce the costs further. For 20 years I’ve argued that a large
T
The London 2012 Paralympics changed perceptions of disability
predecessors chose as a model, where government departments and agencies for exercise, health and nutrition have worked hand-in-hand for 30 years, to turn round that nation’s health. Second, it would cost government
nothing to give English and Welsh lo- cal authorities a duty to provide sport and recreation like that of their Scot- tish counterparts, but it would signal the importance of this work, help them work with health agencies and help the hard-pressed professionals to make the best of their budgets and programmes.
combined survey, were it to hap- pen, could accommodate numerous longitudinal panels to identify the dy- namics of change that managers and marketing officers in local and health authorities, as well as governing bod- ies of sport, need to know about for large demographic elements of the sample and also – say – the top 16 most popular sports. At the moment, such changes can
only be analysed via the patterns that emerge from the current series of cross-sectional samples, however large. It’s crucial to know more about
At present, sport and leisure are tak- ing above-average cuts, with which Mr Robertson has concurred and not fought. Some local legacy! Third, the government should work
with the new National Centre for Sport and Exercise Medicine to produce a
he DCMS has been conduct- ing a survey of sport, arts and heritage called Taking Part,
the people entering and leaving the sporting scene, and this could then be followed up by a smaller number of face-to-face interviews to identity satisfactions and dislikes and changing circumstances, as is done in other in- dustries. But DCMS and Sport England have not offered this option in their consultation.
SCHOOL SPORT Moreover, now the Secretary of State for Education has cancelled the Sport Strategy for Young People and its an- nual survey of provision in and out of schools, there will be no regular moni- tor of what happens and we won’t be able to assess the results of his Ed- wardian-style policy which is focussed around competitive sport with its bias towards team games and provision for boys over the needs of girls. The Guardian recently suggested
that Gove wants a new school sports programme linked to healthy activity which is elective, while The Secretary of State for Health, not surprisingly, wants a national policy, since obesity and inactivity do not respect local au- thority boundaries.
national sports medicine strategy. Fourth, it should implement its 2002
intention (DCMS/Strategy Unit) to insti- tute a well-funded and sustained social marketing strategy – more robust than the cuddly Change4Life programme. The need is to find an incentive that will get sedentary people active.
CONCLUSIONS The enthusiasm of eight thousand torch carriers, 8.8 million ticket buyers and the thousands who lined cycle and run- ning routes and went into Hyde Park, local parks and pubs to celebrate medal winning could fade in the cold light of recession. Legacy, as Seb Coe said, is as much hard work as the initial planning, and without vigorous leadership, it could soon be forgotten. l
MORE INFO... The sports industry needs strong leadership to keep the impetus behind legacy plans 58 Read Sports Management online
sportsmanagement.co.uk/digital
Mike Collins is a Companion of CIMSPA and visiting professor at the University of Gloucestershire. References can be obtained from him
mcollins@glos.ac.uk
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