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United and Chelsea actively market themselves across India, China and Japan. Perez said: “When the Real Madrid


Resort Island opens its gates, visitors will become part of the legend of this club, which strives to be eternal and univer- sal. The world of sports and Real Madrid again prove they have no boundaries and that football is a fantastic tool with which to make different people and cul- tures come together. “Real Madrid Resort Island will be a


sports tourist complex of the highest lev- el, covering 50 hectares in which tourism and sport will seduce millions of people in search of quality leisure activities.” According to financial analyst Delo-


itte’s annual Money League, Real Madrid is still the world’s richest football club, with annual income of around £480m. It is followed on the list by FC Barcelona


Issue 1 2013 © cybertrek 2013


Real Madrid has more than 300 million fans - and more than half of them live in Asia


(£451m), Manchester United (£367m) and German giants Bayern Munich (£321m). The Ras al-Khaimah resort will add an- other revenue stream as the target for first-year visits to the attraction has been set at a million people.


TRANSFORMING FORTUNES Sheikh Saud Bin Saqr Al Qasimi, ruler of Ras al-Khaimah, said: “This is an exciting project developed with a world-leading


brand. We are proud of being chosen by Real Madrid. We appreciate their vi- sion and we have a million reasons to be optimistic. I wish to congratulate Floren- tino Perez for his farsightedness and for where he’s taken this club. This is going to transform the United Arab Emirates. We are ready to embrace progress and the millions of visitors who will come to Real Madrid Resort Island.” Louis-Armand de Rougé has been


named chief executive of RAK Marjan Island Football, the entity behind the project. De Rougé said: “Football is con- tinually growing in the Middle East. Real Madrid have more than 300 million fans throughout the world and more than half live in Asia. We will bring Real Ma- drid closer to these people, who will be able to get to know the club better. The Real Madrid brand is iconic.” l


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