“WE’RE NOT BUILDING FACILITIES AND KEEPING THEM UNDER WRAPS UNTIL THE COMMONWEALTH GAMES. AS SOON AS THEY’RE COMPLETED, WE OPEN THEM OUT TO THE COMMUNITY”
are locals. That’s just as important to us as getting elite use of the facilities.”
FITNESS AND SPA Alongside the sports facilities at the Emirates Arena is an 80-station gym equipped by Technogym and Jordan, which overlooks the velodrome and indoor arena. This is complemented by three group exercise studios, with additional sessions taking place in the various sports halls and outdoor spaces. “We’ve placed a big focus on develop-
ing our health and fitness offering over the last five or six years,” says Garrett. “Most of our 32 sites include health and fitness facilities, all operating under our Glasgow Club brand – Glasgow Club members have access to all of our ven- ues across the city. “For us, the recent FIA rebrand to
ukactive is very timely – we don’t see a division at all between sports and fit- ness. We simply have a commitment to creating a culture of physical activity
Issue 1 2013 © cybertrek 2013
generally across the city of Glasgow, whether that’s getting people into our gyms, our sports facilities, our out- door boot camps, our volunteer-led city walks, or indeed into someone else’s community sports club.” The Emirates Arena also offers a full
day spa which uses Elemis and Murad treatments – a first for Glasgow Life. Operating under the Refresh brand, it is, hopes Garrett, a concept that will be rolled out to more sites. So how has a luxury spa concept gone down in what he’s already acknowledged is a com- munity facing tough social challenges? “Very well actually. I think people’s perception of spa is changing – it’s a fast-growing part of the overall industry – and we’ve created this in response to customer demand. We’ve always offered steamrooms, saunas and so on, so really this is evolution rather than revolution.” The spa has been made “as affordable
as possible” – for example, a 50-minute, full-body massage costs £45 (Glasgow
Sir Chris Hoy takes to the velodrome, which has been named in his honour
Club members receive discounts) while spa membership, giving unlimited access to the heat experiences, costs around £25 a month. But, says Garrett: “It’s still a touch of luxury. Why shouldn’t people here have access to that though?” He adds: “From our perspective, spa
also offers the possibility of bringing in new people to our facilities. The biggest challenge is always to get new custom- ers – it’s then down to us to signpost new pathways to get them engaged in other aspects of our offering.”
TOWARDS A REVOLUTION It’s in the face of this challenge – break- ing into new markets – that Glasgow Life’s diversity really comes to the fore. “There are a number of ways people come across us,” explains Garrett. “We might build a new sports facility in
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