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UPDATE


Gym expansion at Devon leisure centre opens


Torbay Leisure Centre in Devon opened its £200,000 gym extension last month, following three months of construction. Completely refitted with Precor


equipment, the gym was extended by 50sq m (538sq ft) and now offers 75 stations. The leisure centre includes a swimming


pool, squash courts, sports hall, Astroturf pitch, indoor cycling studio, and sauna, steamroom and spa. Since the 2 January opening, there has


been a reported increase in casual use and membership sales.


Gyms have radically improved the way they answer the phone to customer, according to the sixth annual National call- Focus Survey, carried out by Leisure-net Solutions. In the 2012 survey – which


tested and scored all aspects of a telephone membership enquiry against industry benchmarks – the national average score had increased by 10 per cent compared to 2011. Overall scores across the


70-plus health clubs and leisure centres taking part had risen to 79 per cent (compared to 66 per cent in 2011). Scores for answering the phone were up significantly, with 65 per cent picking up within five rings or fewer; 99 per cent used a standard greeting. Mike Hill, Leisure-net MD, says: “Learning


The centre is now due to re-open in March 2013


Medina Leisure Centre relaunched delayed


The completion of the first phase of the upgrade at Medina Leisure Centre on the Isle of Wight has been delayed, with the Newport facility now set to re-open on 1 March 2013. The delay is due to additional works required on a steel structure that will house a new ToneZone gym, exercise studio and dry-side changing rooms. The current ToneZone gym remains open


while works continue. The gym upgrade is the first of three phases of a multi-million pound refurbishment funded by the Isle of Wight Council.


Online community launched to get women active


A national campaign to get the UK’s women more active, more often has been launched by the Women’s Sport and Fitness Foundation (WSFF). Introduced to appeal to women whose


New Year’s resolution is to get more active, She Moves aims to create an online community where users can access advice, tips and support on improving fitness. The campaign comes as WSFF releases


new figures revealing just 33 per cent of women under 65 consider exercise to be a regular priority.


8 More women needed as personal trainers


Britain needs more female personal trainers, figures from the Register of Exercise Professionals (REPs) reveal, with women only making up 35 per cent of the profession. There are currently 5,256


women among the 13,770 trainers registered with REPs. This is despite the fact that a career in personal training can fit around the demands of raising a family. Chief executive of the


Women’s Sport and Fitness Foundation (WSFF) Sue Tibballs says female personal trainers act as sporting role models for women and girls: “It’s a great time for women to get involved in the fitness industry – successful female athletes, like Jessica Ennis and Laura Trott, have made it aspirational to be fit


Only a third of all PTs are women – a figure WSFF wants to change


and healthy, and women’s fitness is finally entering the mainstream.” Personal training academy The Training


Room takes in around 2,500 people each year, but the proportion of women on its courses is approximately 22 per cent.


Fitness Express to expand Hethersett leisure centre


A Norfolk leisure club, at Park Farm hotel Hethersett, has celebrated its 21st birthday with the official opening of a new extension. The club, run by Fitness Express, features


a new spa pool, refurbished swimming pool and a carbon neutral biomass boiler


Read Health Club Management online at healthclubmanagement.co.uk/digital


system, which heats the hotel as well as club facilities. Fitness Express was founded 26 years ago by industry veterans Steve Taylor and Dave Courteen and largely provides gyms for hotels, commercial premises and student accommodation.


February 2013 © Cybertrek 2013 Telephone customer service is still a “crucial element” to a club’s success


do it better, remains a crucial element of our industry’s success. “Our 2011 survey saw operators getting the


what we’re doing right and wrong with our telephone customer service, and how we can


worst score in call-Focus’s six-year history , so it’s encouraging to see that the tide is turning as operators realise how vital a sales tool the telephone remains.”


UK NEWS Sector improves call handling


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