COMPANY PROFILE PROMOTION
The Energia gym at Imperial is
now a bold space
Anytime
Fitness fi t-out, Kings Cross
liaise with lots of different companies and people. It also helps them to control their budget, which is absolutely critical to the success of a project.
How do you add commercial value to a fit-out? We understand that every project is a significant investment and we see our role as ensuring that investment reaches its full potential. With nearly 20 years of experience in the property arena, we can provide guidance and advice to help our clients avoid the many potential pitfalls that might cost them additional money or slow the project down. When we work with commercial clients, our fi rst step is to
ensure a client’s property plan matches its business objectives. That’s an approach we’ve transferred to our health and leisure clients. We start by looking at what they want to achieve in the short and long term and go from there.
What do you find are the challenges of working in the health and fitness market? A lot of the knowledge and skills we’ve developed from the commercial property arena are transferable to this industry, but admittedly our first fitness facility involved a very steep learning curve. There are obviously some very specific space requirements and legislation to be understood, but these are now second nature to us and our experience within the industry means we can ensure a design is completely fit for purpose.
You mentioned gym franchises. I expect they have some very specific requirements too? Yes, when you work within a franchise you need to understand the brand to ensure each franchise meets specified guidelines. The joy is, once you’ve done one, you can then transfer your knowledge to other clubs within the franchise and instantly add
February 2013 © Cybertrek 2013
David Kirby – Managing Director Concept Corporate Interiors Plc – Capital House, Westbourne Street, High Wycombe, Bucks HP11 2PZ, UK
Tel: +44 (0)1494 465 847 Fax: +44 (0)1494 463 880 Web:
www.concept-plc.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 75
value. We’ve done that with Anytime Fitness, for whom we have completed several projects in the last couple of years.
What are your plans for 2013? We will continue to build on our experience in the health and leisure industry and on the relationships we’ve formed. Over the years, we’ve been working closely with a number of manufacturers such as Matrix, Precor and Life Fitness, and have designed gyms that have used Cybex. We have also worked with a number of management companies including European Corporate Wellbeing and Nuffield Health. Our hope is to continue our relationship with Anytime
Fitness, and to help them achieve their objectives, and we also want to continue to attract independent clientele. We’re currently working with a social club in the south-east and would love to talk to anyone who is considering opening or refurbishing a health and leisure facility this year.
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