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INTERNATIONAL IN BRIEF...


HealthCity opens in Boulogne HealthCity International opened its latest club in France in November. T e club is located in Boulogne


Billancourt, on the outskirts of Paris – an area with a high sociodemographic profi le which currently has, according to a HealthCity spokesperson, a distinct lack of health club provision. T e new 2,000sq m HealthCity


International club is a Premium facility off ering a fully-equipped CV and resistance gym kitted out by Matrix. T ere’s also functional training, a group exercise studio and a separate group cycling studio. T ese facilities are complemented


by a towel service, a sauna and hammam in each changing room, and a members’ lounge. Membership costs €80 a month.


Inaugural willPower studio T e willPower Method opened its fi rst exercise studio last month, in Denver, US – T e willPower Fit Studio. T e company, famed for its


barefoot workouts, off ers a variety of its classes at the new studio, including its barefoot CV workout willPower & grace class. Participants are all barefoot, or at the most can wear a very lightweight training shoe in which the toes are separated. “We educate our students on


the intricacies of foot fi tness and the psychology of willPower,” says Jennifer Schumacher, vice president of T e willPower Method and co- owner of the new studio.


Further growth for GoodLife Canada’s largest gym chain, GoodLife Fitness, has acquired seven new locations, bringing its total to almost 300. T e seven clubs were previously


independently owned Gold’s Gyms. “We are excited about acquiring


these new locations in Alberta and Ontario to further grow the options of locations for our members and to welcome the Gold’s Gym Members to the GoodLife Family,” says David Patchell-Evans, GoodLife Fitness founder and CEO.


Fitness First Middle East has opened its third club in Saudi Arabia – the chain’s 32nd club in the Middle East. Exclusively for men, the new facility


has a 1,675sq m footprint, including group exercise studios, stretch zones and


NEWS Fitness First: Third Saudi facility


dedicated free weight and cardio areas. In addition to offering the full range of Les Mills programming, the club offers a range of freestyle classes including TRX, ViPR, kettlebells and Power Plate sessions. Personal training is also available. There’s also an exclusive members’


lounge offering complimentary drinks and wifi access, while the changing rooms also include a sauna. George Flooks, chief operating


officer for Fitness First Middle East, says: “Our strategic expansion in key locations that lack fitness facilities reflects our commitment to offering convenient and world-class options to communities in the Middle East.” Fitness First Middle East is a franchise


milon opens concept club in Munich T e new club is the chain’s 32nd site in the


Middle East, and is for men only


Fitness equipment manufacturer milon has launched a new club – known as CIRCLE – in Munich, Germany. Opened in October, it’s the inaugural


site for a new inner-city club concept. Designed for a space of around 400sq m, the high-end model uses exclusively milon equipment, with a focus on service and limited member numbers. The training space includes four milon circuits: strength, strength-endurance, vibration and CV. A movement-based circuit is an optional extra. Other facilities include a lounge, consultation area and changing rooms. milon plans to roll out the concept on


a franchise basis, starting with Germany before expanding internationally.


milon’s model is high-end, and there are plans to roll out the concept on a franchise basis


First Bangalore site for Vivafi t franchise Vivafit now has three master franchises


Vivafit – the women-only, express exercise franchise – opened its first club in Bangalore, India, on 22 November. The 300sq m club has the capacity for 600+ members, and offers a number of different membership options: circuits- only for either a six-month or a year upfront payment (equating to around £30 or £27 a month), or Gold membership including group exercise, again on either a six-month or a year deal, equating to around £40 or £35 a month. The business aims to open 50 sites in and around Bangalore over 10 years.


16 Read Health Club Management online at healthclubmanagement.co.uk/digital


operating in India. The first – in Delhi – has one club open and will launch a second this month. Meanwhile Guwahati in Assam is the latest territory to be signed, with a first site due to open next month. Vivafit currently has a presence in six


countries: Portugal, Spain, Cyprus, India, Malaysia and Uruguay. The clubs offer dual programmes encompassing nutrition and exercise, with customers having access to personalised diet plans and programmes, plus online support to help maximise their weight loss.


February 2013 © Cybertrek 2013


owned and operated under license by the Landmark Group in the MENA region.


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