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SUPPLIER & TRAINING New entertainment for easyGym


Budget club operator easyGym has partnered with fitness equipment supplier Precor to offer its members the option to buy a personalised entertainment package at its new Birmingham and Cardiff health clubs. The packages will be


delivered by Precor using its networked fitness software Preva and its 880 line of CV equipment. Members at Birmingham and Cardiff will be offered the chance to upgrade their membership to include the Preva Media Package, which includes access to a wide range of media – including TV, iPod connectivity and internet access – while exercising. easyGym’s new £1.5m Birmingham site


WHAT DO YOU THINK ARE THE SECRETS OF A


Members can pay extra to access a wide range of media via the consoles easyGym Cardiff club is a 18,000 sq ft site


covers 20,000sq ft and offers large free weights, cardio and resistance areas. There is also a group exercise studio offering an extensive class timetable.


based in the city’s Capitol Shopping Centre, which opened at the end of December. Birmingham and Cardiff are the third and fourth easyGym sites to launch, following the success of its other gyms in London and Slough. Precor is part of Finland-based Amer Sports,


which also owns brands such as Wilson, Atomic, Suunto and Salomon.


Hypopresive Method fitness comes to UK 1 GYM DESIGN 3 FLOORING The method focuses on abdominal tone and appearance, as well as post-pregnancy muscle function


Health and fitness education provider Premier Training International is bringing a fitness training method, used in Spanish and French speaking countries since 1990, to the UK. The Hypopresive Method programme focuses on strengthening the pelvic floor, abdominal and core muscles, with exercises that stimulate reflex muscle contractions. Hypopresive instructor and perinatal


fitness expert Kaisa Tuominen will lead courses across four training levels, which are scheduled for February, March and May at Premier’s London Academy. Premier Training International’s research and development


February 2013 © Cybertrek 2013 STAY CONNECTED


director Julian Berriman says: “Not only is the method new to the UK market, but in the way the techniques address posture, abdominal tone and appearance, core strength and post-pregnancy muscle function, it has benefits that will translate extremely well to everyday health and fitness.” Meanwhile, Premier Training International


has described its 2012 financial results as “recession-busting”, with a 14 per cent increase in turnover on the previous year. For the year ending September 2012, the company had a turnover of £10m and revenues up 10 per cent, consolidating its upward growth since 2011.


Visit


escapefitness.com/ hcmgymsolution


to see the Diamond System in action or call 0800 294 2803.


ESCAPE’S DIAMOND


2 4


SYSTEM – four elements designed to aid member retention and gym success.


NEWS


SUCCESSFUL GYM?


TRAINING EQUIPMENT


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