This page contains a Flash digital edition of a book.
Greater connectivity could bring individual members closer together in future


RASMUS INGERSLEV


CEO Fresh Fitness, Denmark


remarkable changes compared to today will be: firstly, the services offered will be more flexible and not dependent on the four walls of the club; secondly, the services offered to me will be more individualised; and thirdly, training will have become more social again.


I February 2013 © Cybertrek 2013


f I try to project forward and imagine myself as a health club member in 2023, I believe the three most


All of these changes will be


technology-driven. In 2023, my club knows me better as they have done extensive data mining, which means they know my interests and goals, and have tracked my past performance and activity. I have also had a thorough preventive health check-up including DNA analysis, which means that my club knows my exact medical predispositions and which types of activity can prevent me from developing life-threatening diseases. Based on this data, I’m receiving individually-tailored suggestions about what I can do, when I can do it and who I can do it with – whether that’s PTs, other members with similar goals, or a virtual trainer via my mobile device.


I can do the classes I want, whenever


I want, with the best instructors in the world – whether that’s with a live instructor in the club, by following a class streamed over the internet with a thousand other people, or by doing a pre-recorded class. If I want to do an outdoor activity, I


can easily team up with the gym-buddies I’ve been linked with by the club’s data-mining system. And If I just want to work out at home one day, I can easily get a recommendation on what to do – or just follow a programme or a class in my living room in front of my internet- connected smart TV. The future will be more personalised, more flexible and more social.


Read Health Club Management online at healthclubmanagement.co.uk/digital 55


© ODUA IMAGES/SHUTTERSTOCK.COM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92