This page contains a Flash digital edition of a book.
FEBRUARY 13 LETTERS Write to reply


Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: healthclub@leisuremedia.com


Balancing trends with long- term health management I was interested to read your recent editor’s letter, ‘A broader church’ (HCM NovDec 12, p3). As an industry, we are as fickle as the consumer. We jump from trend to trend in a bid to engage new audiences, which sometimes leads our existing members and customers to become disengaged and disinterested. That said, I believe some of these trends – especially those linked to HIT – will enable small, independent operators to create niches within their local communities, with lower initial set-up costs. However, as a large operator of


multi-service facilities, we would never specialise. Our user base is too diverse, from 80-year-olds who come for an early morning swim to families playing badminton and people on GP referral schemes. We are also placing more emphasis on the creation of zones – a bit like what Fitness Club 24 in Poland is doing – which enables flexibility. For us, and indeed our clients, it’s all


Research shows girls are more likely to exercise if there’s a small group class


Negative body image remains a key barrier to exercise


It was with great interest that I read your body confidence article last year (see HCM June 12, p50). Us Girls – a sports charity aimed at getting young women aged 14 to 25 active – launched in April 2011 to get 30,000 young women from disadvantaged areas more active by providing them with fitness and sporting opportunities within their local communities. As such, we fully understand the significance of body image as a barrier to exercise. The fact that the issue is still prevalent among women aged over 30 makes it even more important to resolve the problem in younger generations. Negative body image is associated


with low self-esteem, emotional distress and depression, as well as being a risk factor for eating disorders. Us Girls has recently commissioned its own research


6


into body image, and the study confirmed that many young women do not take part in organised exercise classes because they are too conscious of how they look. While they acknowledge that exercise will lead to improved fitness and general wellbeing, they are struggling to break the vicious circle which a negative body image imposes on them. The research also suggests that young


women are more likely to exercise if they enjoy the activity and if they are part of a small group, with group goals to achieve. Us Girls has shared these findings with the sports industry and produced ‘how to’ guides to help organisations understand the issue and help remove barriers. Karen Keohane National programme manager, Us Girls


Read Health Club Management online at healthclubmanagement.co.uk/digital


about the health agenda and what we can do to offer a more holistic approach to health and wellbeing. Trends come and go, but long-term sustainable health management is a serious matter, which is why this will always be at the centre of our offering. We will always appeal to a wide and diverse target audience within our communities. Kevin Yates Head of fi tness, retention and marketing, Leisure Connection


It’s important for many operators to still appeal to a broad market


February 2013 © Cybertrek 2013


FEBRUARY 2013


© STOCKLITE/SHUTTERSTOCK.COM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92